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read moreA pair of recent travel trade events in Melbourne and Sydney have highlighted growing interest in Sri Lanka as a tourism destination.
Following a 400% increase in Google searches for Sri Lanka and a significant 40% jump in travel enquiries for the country, the businesses to business events were successful in strengthening ties between the Australian travel trade and the Indian Ocean nation’s tourism suppliers.
Bouncing back after the pandemic, which saw a range of safety protocols introduced for visitors, the Sri Lanka Government is keen to attract international visitors.
Introducing the event, Sri Lankan Minister of Tourism and Lands and Minister of Sports and Youth Affairs, Harin Frenando, advised “the reality is Sri Lankan destinations are so unique.
“(Our nation offers) remarkable beaches, mountains, activities and culture (and) this event offered direct interaction with industry leaders plus insights from the … Chairman of the Tourism Board.”
“People are definitely looking for new unique destinations. Sri Lanka has the dynamism tourists are looking for.”
“This event appealed to any Australian business in the tourism sector wanting to expand their offerings into Sri Lanka … including travel agents seeking new exotic destinations for people to travel to.”
Sri Lanka Tourism Chairman, Chalaka Gajabahu added “because there is no third party, businesses will get so much out of this event. You get direct access to the travel package providers and travel businesses in Sri Lanka. You get the best priced travel deals and advice on funding support and growth.”
“Sri Lanka is an all in one capsule minus the snow, being a tiny island, all categories are covered … adventure, culture, romance, history, wellness etc. This makes it a very attractive destination for travellers. It is close to India and just a 10 hour flight from Australia.
“Sri Lanka is not currently extensively marketed in Australia. It is time for that to change. It is one of the world’s top destinations to travel to and it is getting increasing popular.”
Images: Sri Lanks's historic Sigiriya/Sinhagiri rocke fortress (top, credit: Shutterstock), and the nation offers adventure tourism experiences (middle) and a network of historic railways (below).
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22nd December 2022 - Bilateral MoU signed between Sri Lanka and India event management associations
30th June 2022 - Grandstand collapses at cricket stadium during Sri Lanka v Australia Test
4th February 2021 - Sri Lanka reopens to international tourists with 14-day bio-bubble arrangement
13th January 2021 - Sri Lankan Centara resort to join in initiative to restart international tourism in Asia
27th January 2018 - Sri Lankan women take on gym’s ‘body shaming’ ad
25th October 2017 - Cantaloupe Hotels Group looks to develop Sri Lankan surf tourism
17th February 2015 - ASEAN Tourism Forum endorses USC tourism expertise
27th January 2015 - Tourism Ministers upbeat on ASEAN tourism progress
26th December 2014 - Sri Lanka drowning report launch coincides with 10 year anniversary of Asian Tsunami
14th November 2011 - Sri Lanka to use Commonwealth Games bid as catalyst for life-changing development
2nd October 2011 - Sri Lanka’s Commonwealth Games Bid grows in confidence
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