Latest News

Back to Latest News back


Cairns tourism boosted by new international campaigns

Cairns tourism boosted by new international campaigns
February 12, 2020

As a result of the recent coronavirus outbreak, the Queensland Government has today fast-tracked three new million-dollar international campaigns to support affected businesses in Cairns.

Queensland Tourism Industry Development Minister Kate Jones said three new international campaigns would kick off this month, focusing heavily on the US and UK markets noting “Cairns tourism operators need all the help they can get at the moment.

“Far North Queensland will be one of the regions hit the hardest by coronavirus. That’s why we’re investing millions of dollars in marketing to bring more American and British tourists to Cairns.

“These campaigns are about driving visitors and stimulating economic recovery at a time when it is badly needed.”

Minister Jones said in the US, Far North Queensland’s second largest international market, two campaigns would showcase the very best of the region to American travellers.

The first – a dedicated dive campaign – links into valuable partner networks to promote scuba diving holidays on the Great Barrier Reef.

Another campaign, commencing next Monday, in partnership with specialist travel wholesaler Down Under Answers and Tourism Tropical North Queensland, aims to generate bookings that will bring more than $1.25 million in overnight visitor expenditure in the TNQ region.

Minister Jones added “through the company’s network of travel agents, increasing length of stay in the region is a strong focus, encouraging tourists to discover more of the tourism experiences on offer.

“In the UK, a TNQ-specific campaign will target travellers already planning a Queensland holiday to generate accommodation and tour bookings for TNQ operators, maximising economic returns for the local tourism industry.”

Member for Cairns Michael Healy added “Cairns is an established and recognised destination, well-known for having world class experiences in these markets. These campaigns will make sure we’re putting our best foot forward, to generate bookings in the lead-up to Easter.

“Tourism means jobs for Cairns. We want to keep these jobs in Cairns and support tourism businesses to prosper in Far North Queensland.”

Today’s announcement will complement initiatives already under way to promote Far North Queensland including a major Great Barrier Reef campaign in Europe, retail activities in Singapore, Indonesia, Japan and India and a campaign launching this Friday in partnership with SilkAir India focused on Cairns and Great Barrier Reef experiences.

Today’s announcement comes after the Queensland Government last week actioned a $2 million tourism campaign to deliver an immediate shot-in-the-arm for the industry following the emergence of the coronavirus threat.

Image of Sunlover Reef Cruises

Related Articles

10th February 2020 - Experience Co cuts Cairns tourism jobs in restructuring

5th February 2020 - Tourism WA supports industry impacted by coronavirus

3rd February 2020 - Gold Coast tourism suffers $40 million dip due to Coronavirus and bushfires impact

7th February 2020 - New Council magazine focuses on Cairns’ arts and cultural scene

28th January 2020 - Leading consultants suggest Coronavirus impact could deal significant blow to Australian economy

16th January 2020 - Centre of Contemporary Arts Cairns rebranded as Bulmba-ja Arts Centre

2nd December 2019 - Green light for latest stage of Cairns Northern Beaches Leisure Trail

16th November 2019 - Cairns Regional Council seeks funding to address beach erosion

13th September 2019 - Cairns Performing Arts Centre sees rise in attendance and ticket sales

5th September 2019 - Cairns’ Sugarworld attraction to reopen with new name

10th July 2019 - Queensland Government commits $4.5 million for Far North tourism 

18th October 2018 - Cairns Communications consultant Liz Inglis wins Australasian Leisure Management media executive award

18th July 2018 - Sunlover unveils dedicated Great Barrier Reef events venue

5th December 2017 - Sunlover Reef Cruises launches new pontoon for half day reef tour

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation



Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues



Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety



Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…

read more

Fitness / Recreation / Technology / Wellness


Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness


APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology


AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology


Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business