AXS joins with TikTok in global ticketing partnership

April 17, 2024

Popular short-form video hosting service TikTok has announces a new partnership with ticketing platform AXS to offer fans a new way to discover and buy tickets to live events.

Live in Australia, Sweden, the UK and USA, the partnership gives any Certified Artist on TikTok the ability to use the in-app ticketing feature to promote their AXS live dates and connect with fans around the globe.

The in-app feature empowers artists to promote their live dates to new and existing fans on TikTok, helping them expand their audiences globally and build their careers, simply by allowing them to add their AXS event links to their videos before publishing.

Michael Kümmerle, TikTok’s Global Music Partnership Development Lead, advised “TikTok’s partnership with AXS allows us to connect millions of users with legendary artists, venues, and festivals, and allows artists to promote their live dates and reach their audience in a whole new way.

“We are very excited to start this journey with AXS and look forward to supporting the further growth of ticketing on TikTok in the future.”

AXS Chief Strategy Officer, Marc Ruxin noted “TikTok has become one of the most important global platforms for music content attracting an incredible community of artists and fans.

“By combining the reach and influence of TikTok artists with AXS’ global ticketing platform, the partnership will provide seamless ticket-buying access to some of the world’s most iconic venues, festivals, and tours. This is the perfect example of discovery-driven content and commerce for music fans.”

TikTok is now an official discovery partner in the AXS Anywhere program joining the ranks of Spotify, Bandsintown and others.

AXS Anywhere allows venues, artists and partners to drive additional sales and revenue by reaching fans where they discover events with targeted ticket offers and experiences.

Along with CTS EVENTIM, AXS has also formed partnership to provide ticketing services for the Los Angeles 2028 Olympic and Paralympic Games, with the two companies appointed by the LA28 Organizing Committee as joint ticketing service providers.

Image credit: AXS.

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