AEG takes full control of AXS ticketing platform

October 1, 2019

US-based sport and entertainment giant AEG has taken full control of its ticketing business AXS Ticket - in which it previously had a minority stake.

As reported by Billboard, as of late last month AEG agreed to purchase the remaining equity of the Los Angeles-based global ticketing platform it did not already own.

AEG bought out a 68% equity stake in AXS previously held by Dan Gilbert, owner of the National Basketball Association’s Cleveland Cavaliers, and TPG Capital, owner of the Cirque du Soleil Entertainment Group, giving it a full 100% stake in the company.

AEG set up AXS after its main rival, Live Nation, merged with Ticketmaster in 2010, and comes amid an accelerating state of competition and upheaval among US sport and entertainment ticketing.

AEG partnered with Canadian technology firm Outbox - which had been launched a few years earlier by Cirque du Soleil - in order to develop its own ticketing solution. A few years later it merged with paperless ticketing firm Veritix. It was as a result of those deals that AXS had two other co-owners alongside AEG.

AEG now has complete control of a company that had been providing ticketing services to more than 165 professional sports teams around the world, including the Cavaliers and fellow NBA team the Houston Rockets and Los Angeles Clippers, the National Hockey League’s Vegas Golden Knights, and Major League Soccer’s LA Galaxy. The NHL’s Los Angeles Kings, owned by AEG, also is an AXS client.

Explaining the purchase, AEG President and Chief Executive, Dan Beckerman stated “as a team owner, music promoter, and venue owner/operator, ticketing is core to AEG’s business, and this transaction allows us to more closely align our global asset portfolio.”

Financial terms of the deal have not been disclosed.

Image: AXS powered ticket office at the Infinite Energy Arena in Duluth, Georgia, USA.

23rd September 2019 - AEG Ogden’s Harvey Lister expresses frustrations at delays with Brisbane Live precinct

17th September 2019 - AEG Presents announces Singapore relocation and new Senior Vice President appointment

16th September 2019 - Facility manager AEG Ogden transitions to ASM Global (Asia Pacific) brand

12th September 2019 - UK Competition Authority clears planned merger between AEG Facilities and SMG

7th May 2019 - BookMyShow expands into Arabian Gulf with Coca-Cola Arena ticketing deal

16th March 2018 - AEG Ogden applauds Queensland Police arrests ahead of Brisbane Ed Sheeran concerts

14th March 2017 - AEG Live rebrands as AEG Presents

30th January 2017 - AEG Facilities sell more than 12 million tickets worldwide during 2016

8th September 2015 - AEG partners with Pogoseat to facilitate real time seat and VIP upgrades

14th November 2012 - AEG partners with eBay

7th September 2011 - AEG launches ticketing and entertainment platform

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.