ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
BookMyShow expands into Arabian Gulf with Coca-Cola Arena ticketing deal
Indian entertainment giant BookMyShow has signed a five-year ticketing rights deal with the AEG Ogden operated Coca-Cola Arena in Dubai.
Under the agreement, BookMyShow will have the preferred ticketing rights to all events taking place at the 17,000-capacity venue between 2019 and 2024.
The partnership marks the first global arena deal by the Mumbai, India-based company as it looks to expand into the Middle East and further into the entertainment world.
BookMyShow will also provide content for the Coca-Cola Arena over the next five years including music, comedy, sports, live events and exhibitions. The deal will launch with a performance from Westlife’s Twenty Tour in August.
Speaking to the Khaleej Times, BookMyShow founder and Chief Executive, Ashish Hemrajani stated “the Middle East is a critical yet under-served market when it comes to such entertainment experiences for consumers. The partnership with the Coca-Cola Arena in Dubai will enable us to bring the best of the world’s and India’s entertainment experiences to consumers in the Middle East.”
Guy Ngata, AEG Ogden’s Chief Executive at the Coca-Cola Arena, added “our partnership with BookMyShow is based around a number of core elements, including live event promotions and preferred ticketing, which enables the vast experience that it has developed in India and South East Asia to be applied in Dubai.”
Last month, Coca-Cola agreed a long-term deal to take on naming rights to the soon-to-open Dubai Arena. Under the 10-year deal, the facility will become the Coca-Cola Arena.
The venue, the largest indoor facility of its kind in the Middle East and North Africa region, is due to open in June.
8th April 2019 - Dubai Arena secures 10-year naming rights deal with Coca-Cola
5th April 2019 - New Dubai Arena to be ‘game changer’ for UAE
6th November 2018 - Dubai Arena on schedule to open in 2019
19th December 2017 - New key appointment for Dubai Arena
9th November 2016 - AEG Ogden to manage new Dubai Arena
1st December 2014 - FIFA sponsor Coca-Cola criticises ‘disappointing’ World Cup corruption report
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltdread more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!