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BookMyShow expands into Arabian Gulf with Coca-Cola Arena ticketing deal

BookMyShow expands into Arabian Gulf with Coca-Cola Arena ticketing deal
May 7, 2019

Indian entertainment giant BookMyShow has signed a five-year ticketing rights deal with the AEG Ogden operated Coca-Cola Arena in Dubai.

Under the agreement, BookMyShow will have the preferred ticketing rights to all events taking place at the 17,000-capacity venue between 2019 and 2024.

The partnership marks the first global arena deal by the Mumbai, India-based company as it looks to expand into the Middle East and further into the entertainment world.

BookMyShow will also provide content for the Coca-Cola Arena over the next five years including music, comedy, sports, live events and exhibitions. The deal will launch with a performance from Westlife’s Twenty Tour in August.

Speaking to the Khaleej Times, BookMyShow founder and Chief Executive, Ashish Hemrajani stated “the Middle East is a critical yet under-served market when it comes to such entertainment experiences for consumers. The partnership with the Coca-Cola Arena in Dubai will enable us to bring the best of the world’s and India’s entertainment experiences to consumers in the Middle East.”

Guy Ngata, AEG Ogden’s Chief Executive at the Coca-Cola Arena, added “our partnership with BookMyShow is based around a number of core elements, including live event promotions and preferred ticketing, which enables the vast experience that it has developed in India and South East Asia to be applied in Dubai.”

Last month, Coca-Cola agreed a long-term deal to take on naming rights to the soon-to-open Dubai Arena. Under the 10-year deal, the facility will become the Coca-Cola Arena.

The venue, the largest indoor facility of its kind in the Middle East and North Africa region, is due to open in June.

Related Articles

8th April 2019 - Dubai Arena secures 10-year naming rights deal with Coca-Cola

5th April 2019 - New Dubai Arena to be ‘game changer’ for UAE

6th November 2018 - Dubai Arena on schedule to open in 2019

19th December 2017 - New key appointment for Dubai Arena

14th June 2017 - Forbes names Kyazoonga as the fastest-growing international online ticket provider

9th November 2016 - AEG Ogden to manage new Dubai Arena

1st December 2014 - FIFA sponsor Coca-Cola criticises ‘disappointing’ World Cup corruption report

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