Latest News

Back to Latest News back

 

AEG partners with eBay

AEG partners with eBay
November 14, 2012

Global entertainment giant Anschutz Entertainment Group (AEG) has announced an "unprecedented" global partnership with eBay that will incorporate multiple sponsorships and technology integrations across its sport and entertainment venues, properties and franchises.

The two parties said that the agreement is designed to create a constantly evolving showcase of world-class digital technologies for the live event experience for fans across the world. A variety of eBay companies and initiatives will be included in elements of the multi-year partnership, which is set to commence early next year.

The global agreement will see eBay subsidiary StubHub become the exclusive secondary ticketing partner for AEG venues and AXS Ticketing, the ticketing platform launched by AEG in 2011. StubHub will also serve as the official secondary partner of Staples Centre in Los Angeles, along with National Hockey League (NHL) franchise and reigning Stanley Cup champion LA Kings and Major League Soccer (MLS) outfit LA Galaxy starting with the 2013-14 seasons for each team.

Globally, the deal will look to integrate with a number of AEG managed venues while the partnerships will also bring AEG's BandMerch merchandising company and its roster to the eBay market.

Explaining the partnership, AEG President and Chief Executive Tim Leiweke stated "eBay is one of the most complete and well-rounded ecommerce and technology companies in the world and pairing our combined capabilities and global reach is an exciting opportunity.

"This partnership will help bring even deeper digital resources and online marketing reach to the AXS Ticketing platform and will allow us to continue to transform the live event fan experience."

eBay Marketplaces President Devin Wenig added "technology is revolutionising commerce, and eBay Inc. is working with leading companies around the world to use our platforms to bring innovative new experiences to consumers. Integrating our technology platforms with AEG is a natural fit for eBay Inc., and allows our companies to give fans nearly unprecedented access to the events, performers and athletes they love."

The partnership will see AEG strengthen its position in the coveted secondary ticketing market while also creating new avenues for marketing other areas of its ancillary businesses, from VIP package sales to T-shirts.

The ticketing and marketing components of the deal are to roll out in January with full integration, including mobile technologies with AEG venues worldwide, to be phased in within a few months.

The partnership with AEG currently being offered for sales, with any new buyer due to inherit the deal.

Australia's AEG Ogden is a joint venture between Australian interests and AEG Facilities. It has yet to announce if and when it will implement this initiative.

For more information go to http://aegworldwide.com/

11th October 2012 - AEG SALE TO NET US$10 BILLION?

20th September 2012 - AEG FOR SALE: ANSCHUTZ COMPANY TO SELL SPORT AND ENTERTAINMENT DIVISION


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business