Latest News

Back to Latest News back

 

Eventbrite teams with Facebook and Spotify to launch new ticket buying facilities

Eventbrite teams with Facebook and Spotify to launch new ticket buying facilities
June 28, 2017

In a development that has the potential to transform the way consumers buy tickets to sport, food, business and music events, Eventbrite has partnered with Facebook and Spotify to launch new event discovery and ticket buying facilities.

The partnership with Facebook, the first of its kind in Australia, lets users buy tickets directly within Facebook without having to leave the site or app.

In the USA, where the integration is already available, events published through organisers' Facebook pages are driving ticket sales and registrations at twice the rate of events that are redirected out of Facebook to a ticketing page.

With the ticket buying process simplified – with fewer pages, new windows and forms to fill in – Eventbrite see that consumers are far less likely to abandon their order, reducing drop-off and increasing organiser revenue.

Introducing the link, Eventbrite Australia General Manager, Phil Silverstone explained “Facebook’s apps are some of the most-used in the world, and meeting consumers where they are already spending a significant amount of their time online is vital for providing a seamless user experience.

“By introducing a distributed commerce model into Australia’s ticketing landscape, Eventbrite is marking a line in the sand that signals a fundamental shift in the industry. We’re bringing an openness to the market that puts the customer at its core: We’re helping event organisers sell more tickets by making them available to purchase where their audiences already are.”

Facebook Events Ticketing Product Manager, Yoav Zeevi, said the company’s primary focus is to make selling tickets easier for its partners like Eventbrite, adding “we’ve had great feedback from our partners that posting on Facebook helps them drive sales and attendance.”

Commenting on the potential of the link, Christian Serrao, Director at Beyond The Valley Music Festival and Pitch Music Festival, stated “Eventbrite’s latest, deep integration with Facebook is a game changer. It brings our checkout to where our fans already are, rather than the other way around. This takes our promotional efforts on Facebook to the next level."

Eventbrite has also announced a new global integration with Spotify which will see the music streaming services recommend Eventbrite events to its 100 million plus listeners based on their music preferences and alongside their favourite artists and albums.

By leveraging Spotify’s music and concert discovery algorithm, the partnership will help music event producers connect with the fans most likely to attend their shows within Spotify's app. 

29th May 2017 - EVENTBRITE AND ENTEGY TEAM UP TO CREATE A COMPLETE SOLUTION FOR CORPORATE REGISTRATION CUSTOMERS 

27th April 2017 - EVENTBRITE AND BANDSINTOWN INTEGRATION NOW AVAILABLE TO AUSTRALIAN ORGANISERS AND TICKET BUYERS

3rd February 2017 - EVENTBRITE VENUE TO OFFER INTEGRATED BOOKING AND TICKETING SOLUTION FOR LIVE MUSIC VENUES

9th December 2016 - EVENTBRITE AND BANDSINTOWN PARTNER TO CONNECT CONCERT CREATORS TO MUSIC FANS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

Neptune Benson

Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…

read more

Aquatics / Design / Recreation

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of  treadmills,…

read more

Fitness / Recreation / Technology / Wellness

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business