Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…read more
Eventbrite teams with Facebook and Spotify to launch new ticket buying facilities
In a development that has the potential to transform the way consumers buy tickets to sport, food, business and music events, Eventbrite has partnered with Facebook and Spotify to launch new event discovery and ticket buying facilities.
The partnership with Facebook, the first of its kind in Australia, lets users buy tickets directly within Facebook without having to leave the site or app.
In the USA, where the integration is already available, events published through organisers' Facebook pages are driving ticket sales and registrations at twice the rate of events that are redirected out of Facebook to a ticketing page.
With the ticket buying process simplified – with fewer pages, new windows and forms to fill in – Eventbrite see that consumers are far less likely to abandon their order, reducing drop-off and increasing organiser revenue.
Introducing the link, Eventbrite Australia General Manager, Phil Silverstone explained “Facebook’s apps are some of the most-used in the world, and meeting consumers where they are already spending a significant amount of their time online is vital for providing a seamless user experience.
“By introducing a distributed commerce model into Australia’s ticketing landscape, Eventbrite is marking a line in the sand that signals a fundamental shift in the industry. We’re bringing an openness to the market that puts the customer at its core: We’re helping event organisers sell more tickets by making them available to purchase where their audiences already are.”
Facebook Events Ticketing Product Manager, Yoav Zeevi, said the company’s primary focus is to make selling tickets easier for its partners like Eventbrite, adding “we’ve had great feedback from our partners that posting on Facebook helps them drive sales and attendance.”
Commenting on the potential of the link, Christian Serrao, Director at Beyond The Valley Music Festival and Pitch Music Festival, stated “Eventbrite’s latest, deep integration with Facebook is a game changer. It brings our checkout to where our fans already are, rather than the other way around. This takes our promotional efforts on Facebook to the next level."
Eventbrite has also announced a new global integration with Spotify which will see the music streaming services recommend Eventbrite events to its 100 million plus listeners based on their music preferences and alongside their favourite artists and albums.
By leveraging Spotify’s music and concert discovery algorithm, the partnership will help music event producers connect with the fans most likely to attend their shows within Spotify's app.
9th December 2016 - EVENTBRITE AND BANDSINTOWN PARTNER TO CONNECT CONCERT CREATORS TO MUSIC FANS
17th August 2016 - EVENTBRITE RESEARCH SHOWS AUSTRALIANS LOVE FESTIVALS
4th December 2015 - ACQUISITION SEES EVENTBRITE INTRODUCE RFID TECHNOLOGY FOR EVENTS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…read more
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!