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ATEC expands its program supporting Australian tourism exporters to attract domestic visitors

ATEC expands its program supporting Australian tourism exporters to attract domestic visitors
October 19, 2020

Following its successful series of domestically focused workshops for South Australian tourism operators, the Australian Tourism Export Council (ATEC) will expand its program nationally this November.

The five module program takes an in-depth look at three crucial elements of domestic distribution through a series of one hour, online Domestic Ready workshops focussing on;

  • Consumer marketing - who are domestic travellers and how to target your marketing.
  • Product distribution - direct and indirect
  • Pitching your product – Business 2 Business engagement (face 2 face and virtual) and tactical sales calls

ATEC Managing Director, Peter Shelley advises “we've had huge demand for the program in South Australia with the first session oversubscribed and a second round of workshops planned for December.

“Recognising there are Australian tourism products which are either refocusing on domestic or looking to build on their knowledge, ATEC is offering the program nationally.

“This program is for products new and old, and for people looking to refresh their knowledge of the domestic marketplace with a focus on the most current information, ideas and platforms for selling to the domestic traveller.

“The key take-outs for participants will be a better understanding of the domestic consumer and purchase cycle, how and why they purchase, balancing your direct and indirect sales and how to pitch your product in different sales environments.”

With a focus on delivering practical solutions for the industry, ATEC has delivered an extensive suite of support programs for tourism businesses over the past six months from the weekly Road to Recovery webinar series to the COVID Ready program aligned with the WTTC Safe Travels branding, its Tourism Trade Checklist (the source of business integrity for domestic and international trade buyers), plus the successful industry ready programs for the India (with a domestic market focus), Japan and wine tourism industry. 

Next month will also see the delivery of ATEC’s annual Meeting Place event as a virtual, 5-day program of conference and B2B meetings.

Shelley adds “In light of the current state of global travel and the needs within our industry, this year’s Meeting Place will offer an opportunity for sellers to meet with international and domestic buyers on ATEC’s virtual event platform.

For more information head to atec.net.au/training-&-development/domestic-ready-workshops/

Related Articles

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27th September 2020 - ATEC concerned over lack of government funding to support inbound tour operators

21st September 2020 - ATEC aligns with WTTC Safe Travel protocols  

23rd June 2020 - ATEC warns domestic travel not a simple fix for Australia’s tourism industry

13th May 2020 - ATEC highlights the harsh reality of a tourism industry in crisis

30th April 2020 - ATEC part of new Tourism Restart Taskforce to strengthen industry COVID-19 response

22nd April 2020 - ATEC considers diverse and competitive airlines to be critical to Australian tourism

6th March 2020 - ATEC highlights the ongoing threat of Coronavirus to export tourism industry

2nd March 2020 - ATEC remembers tourism innovator James Kwan

17th January 2020 - ATEC emphasises the need for positive messages to international tourists

28th November 2019 - ATEC recognises outstanding industry achievements for 2019

4th October 2019 - ATEC launches program for WA tourism operators hosting Japanese visitors

19th November 2018 - Tourism leaders gather in Darwin for ATEC’s Meeting Place

28th July 2018 - ATEC sees continued need to keep getting inbound tourism right

10th May 2018 - ATEC welcomes budget boost for regional tourism

26th November 2017 - Tourism Export Industry Awards announced at ATEC’s annual Gala Dinner

21st August 2017 - ATEC announces major new Chinese Tour Guide Training Project

10th March 2017 - Perth to play host to 2017 ATEC Meeting Place conference

2nd February 2017 - ATEC flags tourism as Australia’s best export asset

6th April 2016 - ATEC launches new program to boost inbound tourism

31st August 2015 - ATEC backs Export Market Development Grants

30th June 2015 - ATEC launches new tourism export training program

4th May 2015 - New ATEC recruit to drive tourism export program

28th October 2014 - New ATEC Chair to drive $30 billion tourism export industry

21st December 2012 - ATEC welcomes NSW Government support for tourism

21st October 2012 - Tourism should focus on being ‘Asia ready’: ATEC

7th July 2011 - ATEC welcomes extra support for indigenous tourism

21st May 2011 - ATEC praises ‘remarkable’ WA Tourism Budget


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