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ATEC expands its program supporting Australian tourism exporters to attract domestic visitors

ATEC expands its program supporting Australian tourism exporters to attract domestic visitors
October 19, 2020

Following its successful series of domestically focused workshops for South Australian tourism operators, the Australian Tourism Export Council (ATEC) will expand its program nationally this November.

The five module program takes an in-depth look at three crucial elements of domestic distribution through a series of one hour, online Domestic Ready workshops focussing on;

  • Consumer marketing - who are domestic travellers and how to target your marketing.
  • Product distribution - direct and indirect
  • Pitching your product – Business 2 Business engagement (face 2 face and virtual) and tactical sales calls

ATEC Managing Director, Peter Shelley advises “we've had huge demand for the program in South Australia with the first session oversubscribed and a second round of workshops planned for December.

“Recognising there are Australian tourism products which are either refocusing on domestic or looking to build on their knowledge, ATEC is offering the program nationally.

“This program is for products new and old, and for people looking to refresh their knowledge of the domestic marketplace with a focus on the most current information, ideas and platforms for selling to the domestic traveller.

“The key take-outs for participants will be a better understanding of the domestic consumer and purchase cycle, how and why they purchase, balancing your direct and indirect sales and how to pitch your product in different sales environments.”

With a focus on delivering practical solutions for the industry, ATEC has delivered an extensive suite of support programs for tourism businesses over the past six months from the weekly Road to Recovery webinar series to the COVID Ready program aligned with the WTTC Safe Travels branding, its Tourism Trade Checklist (the source of business integrity for domestic and international trade buyers), plus the successful industry ready programs for the India (with a domestic market focus), Japan and wine tourism industry. 

Next month will also see the delivery of ATEC’s annual Meeting Place event as a virtual, 5-day program of conference and B2B meetings.

Shelley adds “In light of the current state of global travel and the needs within our industry, this year’s Meeting Place will offer an opportunity for sellers to meet with international and domestic buyers on ATEC’s virtual event platform.

For more information head to

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