Latest News

Back to Latest News back

 

ATEC announces major new Chinese Tour Guide Training Project

ATEC announces major new Chinese Tour Guide Training Project
August 21, 2017

The Australian Tourism Export Council (ATEC) has announced the launch of a major new training program aimed at increasing the number of bilingual tour guides and improving the quality of service for Chinese visitors to Australia.

ATEC has partnered with TAFE NSW to develop the course that will form part of the Certificate IV in Guiding, including core and industry-defined content with graduates receiving a ‘Statement of Attainment’ from TAFE NSW.

Introducing the initiative, ATEC Managing Director, Peter Shelley stated “with the extraordinary growth in our inbound tourism numbers from China has also come increased demand for bilingual guides.

“Ensuring we provide proficient, quality bilingual guides, with an ability to enhance the visitor experience, is an important factor in our continued success in this lucrative market.

“The growing number of Chinese visitors across the globe, and particularly in competing destinations such as Thailand, Indonesia, Korea and Malaysia, is leading to supply side-shortages across the region.

“At present there is a real shortage of qualified, trained tour guides servicing the Chinese inbound market and this course will help to address this shortage as well as ensure the industry has a strong group from which to recruit quality guides.”

The current Chinese Approved Destination Status Code of Conduct requires guides to have specific skills and qualifications in order to operate as tour guides for Chinese tour groups and there is strong demand for quality guides.

Shelley said this new course has been developed with the support of Commonwealth funding, with ATEC co-ordinating the project and leading engagement with the industry.

ATEC has also commenced conversations with representatives from inbound tour operators, attractions, China market expert trainers, Tourism Australia, Destination NSW, TAFE NSW and Austrade in order to begin course development.

He added “it’s important that the industry embraces these qualified guides once they have completed training and for that reason ATEC is committed to involving the industry from the very beginning of the project.”

The course will be developed over the coming months with the first tour guides expected to graduate from the pilot program around by the end of the year.

Steering Committee members at their recent meeting in Sydney (from left):  Richard Taylor, Equity Travel; Lilu Fu, Destination NSW; Anna Taylor, ATEC; Paula Meyer, TAFE NSW; Amanda Glassop, TAFE NSW; Cheryl Zhong, Equity Travel, Garry Burns, Gaibo; Chris Downs, Austrade. Not in photo but on Committee: Richard Beere, Fastrak Solutions; Andy Jiang, Tourism Australia; Jason Naumovski, Austrade.

25th July 2017 - CHINESE VISITORS LOOK TO ENJOY AUSTRALIAN CAMPING EXPERIENCES 

15th February 2017 - STRENGTHENING AUSTRALIA’S TOURISM RELATIONSHIP WITH CHINA 

2nd February 2017 - ATEC FLAGS TOURISM AS AUSTRALIA’S BEST EXPORT ASSET 

8th February 2016 - INDEPENDENT CHINESE TOURISTS LOOKING BEYOND THE BIG CITIES

16th January 2016 - ASIAN TRAVELLERS SEEK NEW EXPERIENCES 

12th January 2016 - AUSTRALIA WELCOMES RECORD ONE MILLION CHINESE VISITORS

2nd November 2015 - GROWTH FORECAST PUTS TOURISM AT THE FOREFRONT OF AUSTRALIAN EXPORTS

23rd October 2015 - ATEC WELCOMES POSITIVE OUTCOME TO CHAFTA

21st August 2015 - BIG4 HOLIDAY PARKS PREPARE FOR CHINESE CAMPERS 

18th June 2015 - ATEC WELCOMES FREE TRADE AGREEMENT’S 10 YEAR CHINA VISA

30th March 2013 - DELIVERING HIGHER QUALITY EXPERIENCES FOR CHINESE VISITORS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business