Latest News

Back to Latest News back

 

Delivering higher quality experiences for Chinese Visitors

Delivering higher quality experiences for Chinese Visitors
March 30, 2013

The Federal Government is encouraging the Australian tourism industry to lift its accessibility and quality to support the increasing number of incoming Chinese visitors to Australia.

In one of his last acts as Federal Minister for Tourism, the now departed Martin Ferguson opened applications for the T-QUAL Strategic Tourism Investment Grant - Servicing Chinese Visitors Project.

The Project aims to ensure Chinese visitors are provided with a range of detailed information about Australia, and have a high quality experience while in Australia.

Minister Ferguson explained that this additional Chinese Market targeted initiative will complement the existing Welcoming Chinese Visitors project, announced in June 2012 to help strengthen the Australian tourism industry's China-readiness.

He explained "China is our largest inbound market in expenditure terms, worth $4.2 billion in 2012.

"The Servicing Chinese Visitors Project will lift standards in Australian services, products and experiences offered to Chinese visitors.

"We are seeking applications from organisations or consortia that can develop, coordinate and deliver a solution to address concerns associated with the quality and supply of Mandarin-speaking tour guides. This will not only help us improve the experience of the Approved Destination Status scheme group visitor, but also improve quality more broadly for Chinese visitors to Australia."

Applicants must develop and submit their concept for a sustainable solution that addresses the need for higher quality tour guides for the Approved Destination Status scheme and the broader China market. Up to $900,000 is available for this for this project, with a requirement for the applicant to provide matching funding.

Applications close on Monday 29th April 2013.

For more information and application details go at www.ret.gov.au/tqual

7th December 2011 - FERGUSON UNVEILS TOURISM 2020 PLAN 

8th September 2011 - TOURISM NEEDS LABOUR AND SKILLS

10th June 2011 - NEW AUSTRALIA-CHINA TOURISM SUMMIT OPENS IN CAIRNS

28th April 2011 - ATEC WELCOMES CHINA TOURISM AGREEMENT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business