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Active World unveils new branding

Active World unveils new branding
May 9, 2023

Leading facility management platform Active World has revealed new branding, introducing refreshed colours and a changed logo presenting a modern, sleek and dynamic look that reflects the company's forward-thinking approach to technology solutions for aquatic, fitness and recreation centres.

While the company's commitment to providing top-notch service and support remains unchanged, Active World's new messaging represents a shift in focus towards meeting the distinct technology requirements of member-based facilities in the Australian leisure industry.

Since 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed aquatic, fitness and recreation centres.

Committed to partnering with its customers to deliver the features, functionality and support they require, since 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed aquatic, fitness and recreation centres.

With the new branding, Active World aims to highlight five key ways the software will change users’ businesses: providing ultimate control, improving operational efficiency, empowering the expertise of your staff, offering comprehensive competency-based tracking, and simple self-management.

Explaining that the Melbourne-based company recognises that existing, siloed systems are antiquated and overly reliant on administrative management and manual data entry, limiting the customers' ability to independently manage their whole membership, Active World Chief Executive, Mark Ross states “we are thrilled to unveil our new branding, which reflects our commitment to meeting the evolving needs of our customers in the Australian leisure industry.

"Our software is designed to provide ultimate control, streamline operations, and empower staff, enabling leisure centres to thrive in an increasingly competitive marketplace."

The new branding was unveiled at the recent AUSFitness Industry and Expo. 

Click here for more information about Active World's comprehensive solutions for club and facility management in the Australasian Leisure Management Supplier Directory.

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