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2021 Sydney Royal Easter Show welcomes 800,000 attendees over its 12 days

2021 Sydney Royal Easter Show welcomes 800,000 attendees over its 12 days
April 23, 2021

The Royal Agricultural Society of NSW has revealed remarkable attendance levels for the 2021 Sydney Royal Easter Show, welcoming 800,000 people to the event over its 12 days - becoming the largest event to take place globally since the COVID-19 pandemic.

Held from 1st to 12th April, the Show broke five attendance records since its relocation to Sydney Olympic Park, while successfully delivering a COVIDSafe event with the daily capacity limits dispersing crowds and ultimately creating history through higher mid-week attendance.

RAS General Manager Agriculture and the Show, Murray Wilton, said following an incredibly tough year for all Australians, the Show was an incredible success, commenting “the Show has provided an opportunity for our farmers and Sydneysiders to come together safely and celebrate everything we know and love about rural Australia: farmers, food and family fun.”

Initially capped at 60,000 attendees per day, as of 9th April, NSW Health approved an additional 10,000 general admission ticket holders for its final three days based on the RAS’ success in delivering a COVIDSafe show over its over nine days.

In a statement, released during the Show, welcoming this, Wilton advised "we are delighted to provide more patrons with the opportunity to come to the Show over its last weekend.

"Following the cancellation of the Show in 2020, there is massive interest and affection for the Show, and we want to give as many people as possible, in a COVID safe manner, the opportunity to experience what only the Sydney Royal Easter Show can offer."

The Show’s COVID-safe practices, included 152 cleaning staff and 119 hygiene staff onsite, encouraging patrons to utilise the Show crowd management system to take control of their journey at the Show via the Show app.

Planned at short notice with the event only being given approval to be staged in December last year, the attendance figures - which included ticket holders, agricultural and commercial exhibitors, staff, volunteers and others working at the Show - the attendance figures demonstrated, Wilton explained “this year’s Show has been a major success and has shown the amazing work rural communities are capable of.

“We’re incredibly proud of the competitors and exhibitors for the talent and professionalism they have shown throughout the show period and we hope to see everyone again next year.”

Planned at short notice with the event only being given approval to be staged in December last year, the attendance figures - which included ticket holders, agricultural and commercial exhibitors, staff, volunteers and others working at the Show - the attendance figures demonstrated, Wilton explained “this year’s Show has been a major success and has shown the amazing work rural communities are capable of.

“We’re incredibly proud of the competitors and exhibitors for the talent and professionalism they have shown throughout the show period and we hope to see everyone again next year.”

Among other success, the Big Bush BBQ raised over $30,000 for the 12 local show societies that manned the stand over the Show period while the RAS Foundation, through sales of its popular ‘Ag Bag’, raffle of donated hay and sale of the RAS ribbon rugs, raised $120,000 which will be directed back to regional communities.

The Rural Students’ Café also provided students from around NSW with the opportunity to develop hospitality skills and fundraise. The students worked incredibly hard and sold over 2,800 coffees and teas, 3,000 ice teas and 1,800 tasting plates for their school programs.

In addition, the Show has continued its tradition of providing amazing opportunities and educational experiences for all ages. Little Hands on the Land, a child-sized working farm, welcomed more than 40,000 children through its gates.

Other achievements saw a 20% reduction in the Show’s operating costs by the RAS while, overall, its successful staging is seen as giving confidence to the event’s sector that large events can operate in the COVIDSafe environment.

The realisation of the 2021 Royal Easter Show will be a feature in the next printed Australasian Leisure Management.

Images: An aerial view of the 2021 Royal Easter Show (top, credit RAS), Quayclean staff at the event (middle, credit Quayclean) and rides in Side Show alley (below, credit RAS). 

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21st April 2021 - Quayclean acknowledges phenomenal staff efforts over Easter

6th April 2021 - Sydney’s Royal Easter Show 2021 receives $15.1 million in Federal Government support

1st April 2021 - Queensland Government ends Brisbane’s lockdown but Easter tourism still impacted

31st March 2021 - Fair Trading approves 375 showbags for sale at Sydney Royal Easter Show

29th March 2021 - Quayclean shares COVIDSafe plan for 2021 Sydney Royal Easter Show

24th March 2021 - Sydney Showground gets approval to host up to 60,000 people a day for the Royal Easter Show

24th March 2021 - AALARA presents need for Federal Government backing for insurance crisis resolution at Canberra meetings

19th March 2021 - 378 agricultural shows receive almost $34 million in payments

9th February 2021 - 2021 Sydney Royal Easter Show to proceed under COVIDSafe rules

30th December 2020 - AALARA releases ‘urgent request for the survival of our industry’

29th December 2020 - Ombudsman’s report calls for action in addressing ‘national crisis’ in insurance coverage

10th December 2020 - Insurance crisis set to force closures of Australian attractions and adventure tourism businesses

18th November 2020 - AALARA takes action as attractions operators face public liability issues

16th November 2020 - Industry operators impacted by rising insurance premiums

13th March 2020 - Coronavirus fears see cancellation of Sydney Royal Easter Show

12th March 2020 - NSW Government provides funds for 100 country shows

12th January 2020 - Royal Agricultural Society fears impact of bushfires on Sydney Easter Show

17th December 2019 - The Royal Agricultural Society of NSW and Royal Easter Show secure multiple awards

2nd October 2019 - The Royal Agricultural Society of NSW gets recognition for outstanding Risk Management Policies

24th April 2019 - 2019 Sydney Royal Easter Show welcomes 900,000 visitors

17th October 2012 - Agricultural shows in decline, while country events thrive


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