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Fitness-focused management software platform Membr has been acquired by software-as-a-service company Xplor Technologies for an undisclosed sum.

With teams in the UK, USA, Australia and Japan, the Membr’s innovative software platform is designed to support both global gym franchises and single location operators of all sizes by better connecting the fitness industry to its consumers.

The acquisition of the UK-based Membr - which provides more than 2,000 gyms and fitness clubs in more than 25 countries across four continents with clients including Anytime Fitness and JD Gyms - will see Xplor expand its software solutions for gyms and health clubs with an enhancement of its Xplor Gym platform.

Commenting on the acquisition, Ieuan Owen, Chief Revenue Officer - Fitness and Wellbeing at Xplor Technologies, stated “our decision to acquire Membr reflects our commitment to providing best-in-class solutions to gyms and health clubs across the globe.

"Membr is a fast-growing, highly competitive gym management solution, proven and trusted by premium fitness brands. As our new Xplor Gym solution, we will accelerate product development and investment, and grow our global footprint as our mutual customers enter new markets."

Currently the gym management software platform automates member and client relationship management, booking, operations and reporting, and offers native mobile app for members.

With accelerated product development under Xplor Technologies, new capabilities are designed to put the multi-market gym operator more in control. These will include best-in-class marketing automation features to help gyms and health clubs more easily motivate, engage, and retain their members, along with enhanced embedded payment processing features for eliminating manual tasks and the complexities of operating in multiple markets. 

The strategic addition of Membr to Xplor Technologies further expands its global reach, amplifying its ability to serve fitness businesses of all sizes.

Jack Malin, co-founder and Chief Executive of Membr will continue to lead Membr, reporting to Owen. In addition, the Membr team has joined Xplor Technologies' Gym team.

Malin noted “we are thrilled to have joined Xplor Technologies as a trusted growth platform for multi-market gyms and health clubs.

"Whether a gym operates in Tokyo, London, Chicago or Sydney, our promise to customers remains the same. Intuitive software, exceptional service, and an experienced global team that will help you scale your business and deliver a consistently engaging experience in all the markets you operate in."

Xplor Technologies now supports more than 12 million members and in excess of 13,000 fitness locations across four continents with products including Xplor Gym, Xplor Mariana Tek, Xplor Recreation, Xplor Triib and TrueCoach by Xplor.

Image credit: Shutterstock.

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