TSG acquires health and fitness software provider TrueCoach

April 28, 2020

TSG, an Advent portfolio company and leading global business management software and payment solutions provider, has acquired US-based health and fitness software provider, TrueCoach offering a flexible solution for club owners and personal trainers to engage with their clients on a state-of-the-art digital platform.

Since its founding, TrueCoach has grown to over 15,000 active coaches delivering 4 million workouts monthly. This acquisition will see TrueCoach expand to serve gym owners and personal trainers in the United Kingdom, Australia, and New Zealand.

Its acquisition by TSG in the boutique fitness space joins other recent acquisitions and underpins the TSG commitment to the sector as it builds a world-class software platform. TrueCoach becomes part of TSG, following on from the acquisition of boutique fitness software providers Mariana Tek, Triib, Zingfit, and BrandBot.

TrueCoach was started in 2015 by co-founders Casey Jenks and Robert Jack to help personal trainers make more money and develop better relationships with their clients through remote coaching. Jenks realised fitness professionals didn’t have the tools they deserved and were spending too much time bogged down in email, spreadsheets, and pen and paper instead of doing what they do best: helping their clients. Since its founding,

TrueCoach Chief Executive, Jenks, will continue to run TrueCoach, while Chief Marketing Officer, Jack will take on a broader demand generation role across the portfolio.

TSG Group Chief Executive, Floris de Kort advised “Digital fitness services have enjoyed significant growth in recent years, and we are actively offering TrueCoach to our gym owners in the United Kingdom, Australia, and New Zealand.

“The power and flexibility of the TrueCoach platform is precisely attuned to our vision of Empowering Passionate People. We believe our clients deserve to do more of what they love while we take the stresses and strains of the processes and problems.

“During these challenging times, our clients are looking for new ways more than ever to engage with their members and gym members are looking for new ways to maintain their exercise regimes. The TrueCoach solution is the perfect answer. We couldn’t be more enthusiastic to have them as a part of the TSG family.”

Jenks adds “while other solutions try to be all things to everyone, TrueCoach has been laser-focused on giving trainers and gym owners the workout planning, delivery, tracking, and communication tools they need to be more efficient while providing a great experience to their clients.

“We’re excited to partner with TSG to bring their deep payments expertise as we work to roll out our payments solution and having the backing of Advent is a huge win for our customers so we can continue to invest in our platform and growth. Joining forces with the other companies in the portfolio enables us to focus on what we do best while growing to our full potential as part of a world-class software platform.”

TSG provides business management software, integrated payments, and value-added services to the health and fitness industry and owns Links Modular Solutions, Debitsuccess and FFA PaySmart.

For more information on TSG go to www.transactionservices.global.

For more information on Advent visit www.adventinternational.com

For more information on TrueCoach visit https://truecoach.co.

24th April 2020 - TSG announces acquisition of Stadline

13th December 2019 - TSG appoints new chief executive to lead company’s Asia expansion

26th November 2019 - TSG acquires Legend Club Management Systems

29th June 2019 - Advent International to acquire majority stake in Debitsuccess owner TSG

14th March 2019 - TSG brands to host first ever combined exhibit at Fitness Show Sydney 2019

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