Latest News

Back to Latest News back

 

TSG acquires health and fitness software provider TrueCoach

TSG acquires health and fitness software provider TrueCoach
April 28, 2020

TSG, an Advent portfolio company and leading global business management software and payment solutions provider, has acquired US-based health and fitness software provider, TrueCoach offering a flexible solution for club owners and personal trainers to engage with their clients on a state-of-the-art digital platform.

Since its founding, TrueCoach has grown to over 15,000 active coaches delivering 4 million workouts monthly. This acquisition will see TrueCoach expand to serve gym owners and personal trainers in the United Kingdom, Australia, and New Zealand.

Its acquisition by TSG in the boutique fitness space joins other recent acquisitions and underpins the TSG commitment to the sector as it builds a world-class software platform. TrueCoach becomes part of TSG, following on from the acquisition of boutique fitness software providers Mariana Tek, Triib, Zingfit, and BrandBot.

TrueCoach was started in 2015 by co-founders Casey Jenks and Robert Jack to help personal trainers make more money and develop better relationships with their clients through remote coaching. Jenks realised fitness professionals didn’t have the tools they deserved and were spending too much time bogged down in email, spreadsheets, and pen and paper instead of doing what they do best: helping their clients. Since its founding,

TrueCoach Chief Executive, Jenks, will continue to run TrueCoach, while Chief Marketing Officer, Jack will take on a broader demand generation role across the portfolio.

TSG Group Chief Executive, Floris de Kort advised “Digital fitness services have enjoyed significant growth in recent years, and we are actively offering TrueCoach to our gym owners in the United Kingdom, Australia, and New Zealand.

“The power and flexibility of the TrueCoach platform is precisely attuned to our vision of Empowering Passionate People. We believe our clients deserve to do more of what they love while we take the stresses and strains of the processes and problems.

“During these challenging times, our clients are looking for new ways more than ever to engage with their members and gym members are looking for new ways to maintain their exercise regimes. The TrueCoach solution is the perfect answer. We couldn’t be more enthusiastic to have them as a part of the TSG family.”

Jenks adds “while other solutions try to be all things to everyone, TrueCoach has been laser-focused on giving trainers and gym owners the workout planning, delivery, tracking, and communication tools they need to be more efficient while providing a great experience to their clients.

“We’re excited to partner with TSG to bring their deep payments expertise as we work to roll out our payments solution and having the backing of Advent is a huge win for our customers so we can continue to invest in our platform and growth. Joining forces with the other companies in the portfolio enables us to focus on what we do best while growing to our full potential as part of a world-class software platform.”

TSG provides business management software, integrated payments, and value-added services to the health and fitness industry and owns Links Modular Solutions, Debitsuccess and FFA PaySmart.

For more information on TSG go to www.transactionservices.global.

For more information on Advent visit www.adventinternational.com

For more information on TrueCoach visit  https://truecoach.co.

Related Articles

24th April 2020 - TSG announces acquisition of Stadline

13th December 2019 - TSG appoints new chief executive to lead company’s Asia expansion

26th November 2019 - TSG acquires Legend Club Management Systems

29th June 2019 - Advent International to acquire majority stake in Debitsuccess owner TSG

14th March 2019 - TSG brands to host first ever combined exhibit at Fitness Show Sydney 2019


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business