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Woolworths has expanded its links with Netball Australia taking on the naming rights for the sport’s NetSetGO junior development program.

A major sponsor of Netball Australia over the past five years, the expanded three-year deal sees the retailer take on the naming rights for NetSetGO after Suncorp chose not to include the program when it renewed its principal sponsorship of Netball Australia in August last year.

The partnership will see Woolworths back official netball starter program for girls and boys aged five to 10 years which is set to attract its 600,000th participant in 2022.

The additional three-year commitment from Woolworths to the sport is part of the supermarket's Pick Fresh, Play Fresh initiative which aims to inspire healthy eating habits in Australian children and encourage their participation in the sport.

Over the past five years, Woolworths has provided much-needed support to grassroots netball communities, with $1.1 million in grants awarded to more than 285 netball clubs right across Australia. In addition to the new commitment to NetSetGO, Woolworths community grants will continue with the next round opening this month to help provide financial assistance to local netball clubs to encourage children to eat fresh food. 

Woolworths will also continue to support netball through to the elite level as the Official Supermarket Partner across Netball Australia, its member organisations and their affiliated Suncorp Super Netball clubs.  

Woolworths Chief Marketing Officer, Andrew Hicks commented “we’re thrilled to expand our partnership with Netball Australia with the aim to inspire current and future players to pick fresh and play fresh.  

“Whether it’s refuelling between quarters with freshly cut oranges or replenishing energy with bananas post-game, eating fresh and healthy food is essential for children to lead healthy and active lifestyles. 

“As the biggest female team sport in Australia, we’re proud to support NetSetGO and look forward to the launch of the 2022 season.” 

NetSetGO images courtesy of Netball Australia.

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