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Viva Leisure opens new clubs and launches new GroundUp studio brand

Viva Leisure opens new clubs and launches new GroundUp studio brand
May 27, 2021

Developments at ASX-listed fitness company Viva Leisure has seen it announce the opening of its 110th company owned location, Hiit Republic Shellharbour in NSW.

Having opened its first location 26 months ago, this is the 21st Hiit Republic studio in Australia and its eighth in NSW.

Next week it will open its 22nd site at the Yamanto shopping facility in south east Queensland.

Viva Leisure will also be opening its first two locations for its new wellness brand, GroundUp, in Canberra next month.

The new brand will offer with yoga, Pilates and barre, with an introduction to the brand advising “we’ve created an inclusive offering that reshapes the boutique studio experience from the ground up. A place that captures the best parts of Pilates, yoga, and barre; where you can get all the support and gear, with none of the judgement.

“Our curated line up of classes is designed to help you build a strong mind as well as strong muscles and make the most of both your training and rest days.”

As it goes about the rebrand of Fit n Fast gyms into Club Lime facilities, Viva Leisure has revealed the completion of the refurbishment of Club Lime Rouse Hill in Western Sydney (pictured above).

Earlier this week, Viva Leisure Chief Executive and Managing Director, Harry Konstantinou wrote on social media that Viva Leisure's network of corporate owned and franchised clubs 'average' a visit into the network every 1.5 seconds of the day.

Looking forward he floated a target of "one visit into the network every second of the day".

Related Articles

17th May 2021 - Viva Leisure ‘confident’ that it is dealing with franchising appropriately

15th April 2021 - Viva Leisure primed for growth with head of franchising appointment

8th February 2021 - Viva Leisure opens Titanium branded Club Lime Pyrmont

11th January 2021 - Viva Leisure to acquire six Pinnacle Health Clubs in Victoria

27th November 2020 - Viva Leisure looks to drive growth with $30 million capital raising

13th April 2021 - World’s largest Pilates brand launches first Australian studios

23rd September 2020 - Pilates, strength training and yoga the most popular classes as Australians return to fitness facilities

21st January 2021 - New research shows Barre classes to be world’s most-searched fitness class trend

16th November 2020 - Viva Leisure continues expansion with 91st facility opening and record membership numbers

26th August 2020 - Viva Leisure announces ‘outstanding’ financial results with no loss in year-on-year income

22nd July 2020 - Viva Leisure acquires Plus Fitness’ master franchisor for $20 million


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