Latest News

Back to Latest News back

 

URBNSURF Melbourne starts pre-opening media campaign

URBNSURF Melbourne starts pre-opening media campaign
December 19, 2019

Australia’s first surf park, URBNSURF Melbourne has commenced a pre-opening media launch, showcasing its waves in action.

The ‘FIrst Waves’ campaign involved a coordinated launch across owned and earned channels which involved URBNSURF’s PR agency Bastion Effect and brand marketing agency SouthSouthWest.

The hero campaign moment involved a media launch, planned by URBNSURF and Bastion Effect, where members of Team Australia and World Surfing League professional surfers Julian Wilson, Sally Fitzgibbons and double surfing World Champion Tyler Wright, alongside Australian and Victorian junior champions, joined representatives from URBNSURF, Melbourne Airport, Three Blue Ducks, Surfing Victoria and Surfing Australia to be among the first to experience the perfect surfing conditions on offer at the two-hectare surfing lagoon located just minutes from Melbourne Airport.

As reported by B&T Magazine, actor Chris Hemsworth, also attended the event, putting the mechanically created waves to the test.

Content has been rolled out across URBNSURF’s own channels, dialling up the menu of waves that will be available to the public in the New Year when the surf park officially opens.

Out-of-home media has also gone live around Melbourne Airport and the M2/Citylink via oOh! Media.

Excited by the interest and engagement the campaign has generated, Bastion Effect Chief Executive, Richard Chapman told B&T Magazine “we’re beyond excited to be partnering with URBNSURF and its been an incredibly rewarding experience to be able to work with the team to launch and showcase the waves pumping in Tullamarine.

“Having surfing royalty such as Julian Wilson, Sally Fitzgibbons and 2x World Champion Tyler Wright, as well as the young, up and coming stars of Australian surfing, has meant our First Waves launch has taken off and we’re absolutely pumped for what’s ahead for the surf park in 2020.”

A venture more than seven years in the making, URBNSURF’s Brand and Marketing Manager Rupert Partridge is proud that URBNSURF Melbourne will be a safe, convenient and inclusive place to ride waves for surfers of all ages and abilities.

Partridge stated “we’re stoked to have the first perfect waves pumping out in Tullamarine, and are excited to welcome Melburnians, Victorians, and visitors from Australia and around the world to surf, eat, train, shop and experience surf culture at Australia’s first surf park this summer.

“Having the support of talented agency partners such as Bastion Effect and SouthSouthWest has been fundamental in bringing the brand to life and launching URBNSURF on the world stage. With their assistance, we’re excited to become a new hub for the Victorian surf community, and a must-visit destination in Melbourne for locals and tourists alike.”

Image: Actor Chris Hemsworth puts the waves to the test at URBNSURF Melbourne, Australia’s first surf park. Courtesy of URBNSURF/Stu Gibson.

Related Articles

4th December 2019 - URBNSURF Melbourne partners with Surfing Victoria

14th November 2019 - URBNSURF Melbourne to open in January

27th September 2019 - Coolum revealed as location for proposed $100 million Kelly Slater Surfing Ranch

18th July 2019 - Sustainable restauranters to open F&B outlet at new URBNSURF Melbourne

16th July 2019 - URBNSURF Melbourne prepares to launch as Australia’s first surf park

8th May 2019 - Construction commences on South Korean Wavegarden Cove attraction

6th April 2019 - Perth surf park plan in doubt after bid for use of Crown land rejected

21st March 2019 - Hollywood actor Chris Hemsworth takes up Fitness and Lifestyle Group stake

8th August 2018 - New artificial surfing attractions to open in Japan

18th July 2018 - Urbnsurf Perth development a step closer after Supreme Court win

21st February 2018 - URBNSURF announces investment backing for Australia’s first surf park

26th August 2016 - Planned Perth Surf Park aims for Swan River foreshore site

28th April 2016 - Second URBNSURF attraction to be developed at Sydney Olympic Park

22nd January 2014 - Wavegarden technology to revolutionise artificial surfing


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

CERAMIC SOLUTIONS

Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …

read more

Aquatics / Design / Surfaces / Venues

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business