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Announcing the creation of a Worldwide Innovation Lab, event and venue management software leader Ungerboeck has advised that Steve Mackenzie has been promoted to the role of the company's Chief Innovation Officer.

In this newly created role, Mackenzie will advance Ungerboeck’s innovation pipeline and build on the company’s history of developing the world’s best and most versatile event management solutions.

Mackenzie’s leadership of the company’s newly launched Worldwide Innovation Lab, which focuses on designing next generation event management capabilities, result from his decades of industry expertise - most recently serving as Executive Vice President at Ungerboeck following its recently announced merger with EventBooking, where he served as President.

Prior to this, Mackenzie (pictured) has held leadership roles in event tech companies such as Oracle (Micros-Fidelio) and Aventri (etouches). Mackenzie is a Certified Venue Executive, serves as Adjunct Professor for Event Technology Management at Florida International University, and in 2022 was awarded the Outstanding Contribution Award at Event Tech Live Awards and inducted to their Hall of Fame.

Mackenzie, who has spoken in over 25 countries on topics related to the industry, with a focus on technology over the pas 20 years, commented “we strive to make events easier, safer, and more profitable, and innovation plays a fundamental role in how we deliver that value on a global scale.

“I am thrilled to assume this new role and to formalize the launch of the Worldwide Innovation Lab as we write the next chapter of event management.”

Under Mackenzie’s stewardship, the Worldwide Innovation Lab will be Ungerboeck’s testbed for innovation to remain at the forefront of the event management industry by exploring, testing and scaling future-ready products and technology for the event management market.

Commenting on the developments, Ungerboeck interim Chief Executive, Vic Chynoweth noted “at Ungerboeck, we believe the best way to lead an industry is not only to set the bar, but to relentlessly raise it.

“As venues and in-person events evolve and continue to transform digitally, our investment in innovation will open a new realm of possibilities, fuelling the next wave of growth. With the combination of Steve’s industry leadership position and the Ungerboeck product engine, we are in the best possible hands to push the edges of innovation and architect the future of our industry.”

Click here for more information about Ungerboeck’s Innovation Lab.

Click here to contact Ungerboeck Systems via their entry in the Australasian Leisure Management Supplier Directory.

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