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VMA announces Ungerboeck as new Association Partner

VMA announces Ungerboeck as new Association Partner
March 16, 2021

The Venue Management Association (Asia and Pacific) has announced Ungerboeck as its newest Association Partner.

The partnership will see Ungerboeck provide the event management software that will underpin the management of the VMA’s suite of programs including Congress registration and virtual delivery, along with registration portals for our After 5 Networking events, Venue Management School and the Leadership Institute.

Ungerboeck have been long term supporters of the VMA through their involvement in the annual Asia Pacific Venue Industry Congress and supporting the development of our industry through sponsorship of the Young Achiever of the Year Award and Year 1 Bursary at the annual Venue Management School.

In announcing the partnership, VMA Chief Executive, Michael Brierley said “we are delighted to see this valuable extension to the Ungerboeck - VMA relationship.

“With Ungerboeck supporting our event registration and virtual delivery requirements we are confident our members will see enhanced value and outcomes as a result of their platform.”

Fred Lazzerini, Managing Director APAC at Ungerboeck added “with a 35 year commitment to the global venue industry, this natural growth in our partnership with the VMA allows for us to reinforce our collaboration across multiple VMA programs in a year round capacity.

“We are delighted that the VMA has chosen the Ungerboeck platform to drive its event delivery.”

Ungerboeck streamlines technology with upgrade of MSEC’s Core Systems
Ungerboeck has also revealed how the Melbourne Convention and Exhibition Centre (MCEC) used its closure period during COVID-19 lockdowns last year to start streamlining the employee and customer experience, selecting Ungerboeck as their partner to upgrade their Core Systems.

Core Systems at MCEC are the software solutions behind-the-scenes that underpin the day-to-day operation of thousands of events every year in the 70,000 metre² venue.

MCEC has worked hard over the past 12 months to pivot their organisational strategy to remain a leader in the changing industry, and an upgrade of Core Systems is part of this.

Following a public expression of interest and tender process involving extensive due diligence and evaluation by a panel of MCEC end users, it was determined that Ungerboeck was best placed to meet MCEC’s functional, technical and efficiency requirements.

Ungerboeck has served as the event industry’s technology leader, driving innovation and helping organisations adapt to emerging trends for over 35 years.

The upgrade will fundamentally change MCEC’s approach to Core Systems, unlocking technology constraints and efficiencies that ensure the centre keeps pace with current demands and future digital needs.

Celeste Johnston, MCEC’s Director of Information Technology, said the upgrade will allow the venue to continue building partnerships that improve the experience for all customers, visitors and employees.

She advised “as part of MCEC’s ongoing commitment to being an innovative global leader in the events industry, we’ve selected a Core Systems platform that will unleash the potential of our digital transformation journey.

“We are thrilled to build on and renew our longstanding partnership with Ungerboeck to confidently upgrade to their latest cloud offering with mobile integration, process optimisation, self-service and innovation. This is an exciting push forward to enable great digital experiences.”

For more information on the VMA go to

Images: The Melbourne Convention and Exhibition Centre (top and below) and VMA Chief Executive Michael Brierley (middle).

Related Articles

11th March 2021 - VMA announces dates for 2021 Venue Management School

7th May 2020 - Venue Management Association announces support for COVIDSafe App

7th November 2019 - Venue Management School set to develop next generation of venue industry leaders

13th August 2020 - VMA Board elects MCEC’s Leighton Wood as new President

25th May 2020 - VMA Digital Series looks at the effects of COVID-19 on the entertainment industry

23rd April 2020 - VMA opens application for new Diploma of Venue Management

31st March 2020 - VMA supports members with suspension of membership dues

2nd December 2019 - VMA launches first dedicated jobs portal for the venue management industry

8th May 2019 - Melbourne Skyfarm plan to transform MCEC car park

8th July 2018 - MCEC expansion gets official opening

6th July 2018 - Venue expansion keeps MCEC at the forefront of event technology

24th December 2020 - Ungerboeck launches ‘We Will Event Again’ campaign

27th October 2020 - Ungerboeck launches new platform to back virtual events

3rd September 2020 - Tech Solutions released by Ungerboeck to support events industry reopening

12th February 2020 - Sydney’s MCA powers digital transformation with Ungerboeck Cloud

16th November 2018 - Ungerboeck supports UFI’s drive to promote excellence in Venue Management

28th December 2017 - Ungerboeck announces backing of Venue Management School students

30th June 2017 - Live Nation selects Ungerboeck Software for refurbished Palais Theatre

21st February 2017 - Ungerboeck partners with Mandurah Performing Arts Centre

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