AusLeisure

A new survey shows that most Australians believe the 2018 Commonwealth Games, due to open this week on the Gold Coast, will expose Australia and Queensland to the world.

The new nationwide survey by pollster Nielsen, commissioned by the Tourism & Transport Forum Australia (TTF), found that Australians believe the biggest long-term benefit of the Games will be the promotion of the Gold Coast on the global stage (40%), beating out improved infrastructure and services (22%) and additional jobs and economic growth (14%).

The survey also found that when asked whether the 2018 Commonwealth Games will help promote Australia to the world, 71% said yes, 11% said no and 18% were not sure.

Commenting on the findings, TTF Chief Executive Margy Osmond stated “for the next month, the Gold Coast will be the epicentre of global sport with the eyes of the world on the Commonwealth Games.

“With an anticipated audience of more than 1.5 billion people, it is easy to see why so many people believe the legacy of the 2018 Commonwealth Games will be the global exposure of the Gold Coast as it hosts one of the world’s biggest sporting events and tourism drawcards.

“The long-term benefits of having the incredible beauty of the Gold Coast and South-East Queensland beamed into living rooms across the world every day in terms of the potential for increased visitation cannot be underestimated.

“The Commonwealth Games will well and truly put the Gold Coast on the global tourism map.”

Osmond said that when it comes to what events Aussies are most looking forward to watching, the traditional blue ribbon sports of swimming and athletics are top of the list.

“When asked what top three events people are most keen to watch, our poll found that swimming was a clear favourite with 70% of respondents putting it on their list, followed by athletics (54%) and gymnastics (40%).

“There is also quite a bit of interest in a range of other sports, with many looking forward to the diving (31%), rugby sevens (19%) and basketball (19%).” 

Main image: The Gold Coast Commonwealth Games village.

25th March 2018 - GOLD COAST COMMONWEALTH GAMES VILLAGE OPENED FOR COMPETITORS AND OFFICIALS

23rd March 2018 - METRICON STADIUM TRANSFORMS AHEAD OF 2018 COMMONWEALTH GAMES OPENING CEREMONY

13th March 2018 - BUSINESS GROUPS BACK SYDNEY STADIUM REBUILDS AS KEY TO ATTRACTING MAJOR SPORTING EVENTS 

21st December 2017 - MASSIVE ROOFTOP SOLAR INSTALLATION LAUNCHED AT GOLD COAST AQUATIC CENTRE 

9th August 2017 - AUSTRALIA’S GREAT OUTDOORS NEEDS TO BE MORE ACCESSIBLE FOR NATURE-BASED TOURISM

15th July 2017 - HOCKEY CENTRE OPENING SEES ALL GC2018 COMPETITION VENUES READY 

13th July 2017 - GOLD COAST 2018 COMMONWEALTH GAMES SETS NEW TICKETING BENCHMARKS 

10th July 2017 - GOLD COAST AQUATIC CENTRE TO STAGE COMMONWEALTH GAMES SWIMMING CURTAIN RAISER

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.