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Toyota’s AFL partnership becomes Australia’s largest sponsorship deal
The AFL has signed a new four-year deal with major sponsor Toyota Australia, with its terms exceeding Kia's Australian Open agreement to become the largest sports sponsorship deal in Australian corporate history.
The new agreement, which extends the partnership to 20 consecutive seasons, will run until the end of 2023 and is reportedly worth $18.5 million per year.
Along with continuing as the premier partner of the AFL, Toyota Australia will also become the community partner of the AFL, which includes the Toyota Good for Footy program, and it will be the automotive partner of the AFLW.
Announcing the extension, AFL Chief executive, Gillon McLachlan stated "our partnership started in 2004 and over that time the contribution Toyota has made to footy, not only in the AFL, but at a community level is nothing short of amazing.
“Toyota supporting the AFLW competition further establishes its place in the national sporting landscape.
“We are thrilled with the extension and look forward to working with Toyota for many years to come.”
The sponsorship also includes naming rights for the National Volunteer Awards, the National Inclusion Carnival, the North East Australian Football League (NEAFL) and the National Wheelchair Championships.
10th August 2018 - AFL Victoria to benefit from funding for grassroots facilities
5th June 2018 - Adelaide Crows expand operations with baseball team purchase
12th May 2018 - AFL Cairns looks for $25 million Cazalys stadium upgrade
23rd March 2018 - IBISWorld study confirms West Coast Eagles as AFL’s most profitable club
4th November 2017 - AFL Womens players get new pay deal for 2018 season
20th October 2017 - Western Australian Government and AFL agree new Perth Stadium match deal
20th June 2017 - AFL players agree six-year pay deal
17th February 2017 - Rising costs see AFL record $17.8 million loss in 2016
18th November 2016 - Richmond Tigers report loss but confident on future operations
17th September 2016 - AFL looking to take over Etihad Stadium by year’s end
8th March 2016 - Sport sponsorship pays off for National Australia Bank
28th September 2013 - ABC acknowledges AFL as the winner in a decade of investment in sporting infrastructure
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