Latest News

Back to Latest News back

 

Toyota’s AFL partnership becomes Australia’s largest sponsorship deal

Toyota’s AFL partnership becomes Australia’s largest sponsorship deal
March 15, 2019

The AFL has signed a new four-year deal with major sponsor Toyota Australia, with its terms exceeding Kia's Australian Open agreement to become the largest sports sponsorship deal in Australian corporate history.

The new agreement, which extends the partnership to 20 consecutive seasons, will run until the end of 2023 and is reportedly worth $18.5 million per year.

Along with continuing as the premier partner of the AFL, Toyota Australia will also become the community partner of the AFL, which includes the Toyota Good for Footy program, and it will be the automotive partner of the AFLW.

Announcing the extension, AFL Chief executive, Gillon McLachlan stated "our partnership started in 2004 and over that time the contribution Toyota has made to footy, not only in the AFL, but at a community level is nothing short of amazing.

“Toyota supporting the AFLW competition further establishes its place in the national sporting landscape.

“We are thrilled with the extension and look forward to working with Toyota for many years to come.”

The sponsorship also includes naming rights for the National Volunteer Awards, the National Inclusion Carnival, the North East Australian Football League (NEAFL) and the National Wheelchair Championships.

Related Articles

10th August 2018 - AFL Victoria to benefit from funding for grassroots facilities

5th June 2018 - Adelaide Crows expand operations with baseball team purchase

12th May 2018 - AFL Cairns looks for $25 million Cazalys stadium upgrade

9th May 2018 - Hawthorn President Jeff Kennett warns of sports betting ‘indoctrination’

23rd March 2018 - IBISWorld study confirms West Coast Eagles as AFL’s most profitable club

4th November 2017 - AFL Womens players get new pay deal for 2018 season

20th October 2017 - Western Australian Government and AFL agree new Perth Stadium match deal

20th June 2017 - AFL players agree six-year pay deal

17th February 2017 - Rising costs see AFL record $17.8 million loss in 2016

18th November 2016 - Richmond Tigers report loss but confident on future operations

17th September 2016 - AFL looking to take over Etihad Stadium by year’s end

8th March 2016 - Sport sponsorship pays off for National Australia Bank

28th September 2013 - ABC acknowledges AFL as the winner in a decade of investment in sporting infrastructure


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business