Latest News

Back to Latest News back

 

Telstra unveils Australian-first 5G innovation for visually impaired AFL fans at Melbourne’s Marvel Stadium

Telstra unveils Australian-first 5G innovation for visually impaired AFL fans at Melbourne’s Marvel Stadium
September 14, 2022

Melbourne’s Marvel Stadium has joined with commercial partner Telstra and the AFL to trial new technology which aims to enhance the game-day experience for fans who are visually impaired.

An Australian first, the 5G Touch and Track prototype was developed working in partnership with Field of Vision, a technology start-up dedicated to transforming the way in which people who are blind or visually impaired enjoy sports.

The 5G-enabled tablet device translates live sports into a haptic (touch-based) experience, allowing fans who are visually impaired to track the on-field action by using their fingertips on a physical tablet device. Using a magnet that moves inside the body of the device, as the ball is kicked and handballed around the pitch, a steel ring on the surface moves precisely to show the location of the ball.

With 5G’s near real-time responsiveness, the movement of the ball through the device matches the roar of the crowd in the background. The physical tablet device is 3D printed with the layout of the field debossed into it - the opposite of embossing, which creates the raised bumps of the Braille alphabet.

Introducing the technology, Telstra Sports Technology Lead, Chris Harrop stated "the number of people in Australia living with blindness or low vision is enough to fill Marvel Stadium more than six times.

“We want vision impaired fans to have access to the technology they need to bring a live AFL match to life, and we're excited for the opportunities this project may bring. It's all about the fans and we believe that 5G Touch and Track has real potential to revolutionise the live sports experience at Marvel and beyond.

"Telstra and the AFL have been in business together for over 20 years and Telstra is now the technology and innovation partner for Marvel Stadium. We are currently piloting this technology at the stadium, and our ambition is to eventually offer the 5G Touch and Track to visually impaired fans at stadiums across the country."

In December 2020, the AFL announced that Marvel Stadium would become one of the world’s most technologically connected and innovative sports and entertainment venues, under a new deal with telecommunications company Telstra.

Currently in the prototype stage, Telstra and Field of Vision will continue to develop the 5G Touch and Track device with the ambition of producing a more refined product in the coming years. Working closely with supporters such as Vision Australia, AFL and AFL Blind, the user experience will be at the forefront of the prototyping process.

Over 400,000 people in Australia are either blind or have low vision, and a third of Australians support an AFL Club. Telstra has developed the 5G Touch and Track prototype to create a more immersive, interactive, and enjoyable experience so that no fan is left behind.

Images showing fans using the haptic device. Credit: Telstra.

Related Articles

7th September 2022 - AFL reveals new all-time club membership record

7th September 2022 - Funds from new broadcast deal to boost community-level AFL

6th September 2022 - AFL announces new $4.5 billion broadcast deal with Seven and Foxtel

6th September 2022 - NRL and Telstra announce extended title sponsorship partnership

1st September 2022 - AFLW looks to continue playing season at suburban stadiums

31st August 2022 - Local AFL competition finals clash with coming Geelong vs Collingwood fixture

24th August 2022 - AFL’s Adelaide Crows reveal plans for new headquarters at Thebarton Oval

15th August 2022 - Demand for tickets sees inaugural AFLW match between Essendon and Hawthorn moved to Melbourne’s Marvel Stadium

10th August 2022 - AFL reveals ticket price freeze for finals series

29th June 2022 - Bing Lee returns to sport sponsorship market with Sydney Swans AFLW partnership

16th June 2022 - Sports facilities receive national recognition with AFL awards

14th June 2022 - AFL to invest $5 million to back grassroots participation for girls and women

9th June 2022 - AFL’s Gillon McLachlan says new stadium key to Tasmania’s bid for 19th competition team

6th June 2022 - Consultancy firms engaged to further assess Northern Territory AFL club potential

25th May 2022 - AFL crowds sink to lowest level in 26 years amid fans’ COVID concerns

23rd March 2022 - Sharp EIT to provide Marvel Stadium screens as part of AFL partnership

1st March 2022 - AFL Chief Executive Gillon McLachlan ‘excited’ by redevelopment of Melbourne’s Marvel Stadium

11th January 2022 - UK Government agency Digital Catapult reveals Formula 1 partnership to drive 5G potential

21st October 2021 - Twin towers to be built on land once intended as green space next to Melbourne’s Marvel Stadium

4th October 2021 - Ticketmaster and Marvel Stadium extend multi-decade partnership

28th May 2021 - ASM Global to enhance venues’ 5G connectivity with new partnership

26th May 2021 - Fans to get Coronavirus tests after Marvel Stadium alert

25th May 2021 - AFL appoints John Holland to undertake venue and precinct upgrade at Melbourne’s Marvel Stadium

17th March 2021 - Marvel Stadium to sell $2 pies during AFL season Rounds One and Two

21st January 2021 - Optus Stadium set to be transformed with ultra-fast 5G connectivity

27th December 2020 - Telstra looks to make Marvel Stadium one of the world’s most connected sporting venues

24th December 2020 - AFL announces broadcast agreement extensions with Foxtel and Telstra

24th September 2019 - MCG to offer Australian first with 5G deployment at 2019 AFL Grand Final

28th March 2019 - Multi-sensory tourism venture makes attractions available for the vision impaired


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Debitsuccess

Debitsuccess is now part of Xplor Technologies.

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Fluidra Commercial

  Fluidra Commercial Australia develops innovative, highly technical and sustainable solutions designed to create unique aquatic facilities for the 'Commercial Pool' category. Public…

read more

Aquatics / Environment / Sport / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business