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TeamUp partners with WIFA to help empower female fitness business owners

TeamUp partners with WIFA to help empower female fitness business owners
March 10, 2023

Fitness management software supplier, TeamUp, and the Women in Fitness Association are celebrating Women’s History Month with the announcement of a new strategic partnership and commitment to empowering female fitness business owners.

Women's History Month is an annual declared month that highlights the contributions of women to events in history and contemporary society. It is celebrated during March in Australia, the United States and the United Kingdom, corresponding with International Women's Day on 8th March.

In 2022, WIFA launched a global study that revealed 70% of self-employed gym owners identify as male, whereas only 29% of self-employed gym owners identify as female. WIFA has made it their mission to not only advocate for more opportunities for women in fitness, but to provide education, support, and resources for women to develop personally and professionally in the fitness industry.

Jessica Armstrong, TeamUp Community and Partnerships Manager notes “at TeamUp, we hear from our customers all the time about the need for industry-specific education and training, and especially so from our women-owned businesses. WIFA’s aim to see more women in the boardroom and give all females in fitness a voice, is an initiative we at TeamUp are proud to champion and support.”

Sharnae Ellis, Community Health and Wellness Program Manager at the American Council on Exercise adds “we admire TeamUp’s commitment and investment to empower all women in fitness to achieve their goals. Together, we hope to foster career growth for our shared communities through providing WIFA membership opportunities, hosting open networking events, and sharing tools and resources that promote personal and professional development.”

To kick off the partnership and celebrate Women’s History Month, TeamUp is sponsoring 15 memberships for female fitness business owners to join the WIFA community, providing access to members-only events and experiences designed to support their business growth. 

More information on TeamUp at

To learn more about WIFA visit

Image. Credit WIFA

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16th February 2022 - TeamUp to host free online coaching session for fitness business owners to help with growth

18th November 2021 - TeamUp share their 2022 emerging fitness trends

5th October 2021 - TeamUp launches free online mini marketing course

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4th April 2021 - TeamUp launches new On Demand library for its customers

29th December 2020 - TeamUp shares insights on access and delivery of fitness classes in 2021

1st June 2022 - WIFA names Meghan Jarvis as new Global Ambassador for Australia

2nd March 2022 - WIFA celebrates International Women’s Day with global advocacy campaign for women in fitness

28th February 2022 - WIFA and Sport Alliance invite input to global survey on gender diversity and equity in the fitness industry

4th August 2021 - Myzone partners with WIFA’s Run the World campaign

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