Latest News

Back to Latest News back

 

Study shows gamification increases participant exercise levels by 40%

Study shows gamification increases participant exercise levels by 40%
August 3, 2017

A new study from exercise tracking systems innovator MYZONE shows the positive outcomes that result from the 'gamification' of exercise.

Based on a 21-day period involving more than 800 members at 14 12 Round Fitness (12RND) facilities, the study showed an increase in every single metric, for every club who participated, with members training for longer periods of time, more often, and at a higher effort level.

Utilising MYZONE technology, 12RND Fitness reviewed the exercise data of its members involved during the challenge period and compared it to their exercise data 21 days prior to the challenge to assess the impact the challenge had on its members exercise behaviour.

On average, members registered 38% more workouts during the study, burned 38% more calories, and earned 41% more MYZONE effort points or MEPs, which are awarded based on the members effort level for each minute of exercise, compared to the previous period.

For some, clubs members increased over 80% compared to the baseline period.

In addition, analysis showed overall exercise was 16% higher in the post challenge period compared to pre-challenge, suggesting the positive effect of the challenge continued post challenge.

This supports other studies which have demonstrated the effect of gamification and MYZONE in increasing visit frequency and effort, in turn driving member retention and results.

Through the MYZONE system, facilities can create in-club challenges, team vs. team challenges, as well as challenge other MYZONE facilities.

12RND Fitness founder Tim West (pictured) explains “MYZONE is an important part of our product and member experience.

“It helps our members track their intensity and regularity of their workouts as well as enhancing social accountability and camaraderie amongst the club community. In this case it gave members a chance to represent their tribe in our club vs club challenge and members jumped at the chance to be involved.”

To contact MYZONE click here to view their entry in the Australasian Leisure Management Supplier Directory. 

7th February 2017 - MYZONE MARKS 4000 LICENSE MILESTONE

17th November 2016 - SMART DESIGN SOFTWARE HELPS 12 ROUND FITNESS GO THE DISTANCE

7th November 2016 - AUSTRALIAN INSTITUTE OF FITNESS EXPERTS ASSESS TOP FITNESS TRENDS FOR 2017 

1st April 2016 - MYZONE SET TO TAKE WEARABLE FITNESS TECHNOLOGY INTO A NEW ERA

9th March 2016 - FITNESS AND HEALTH EXPO TO PRESENT THE FUTURE OF FITNESS

30th November 2015 - GOODLIFE LAUNCHES AUSTRALIAN-FIRST APP TECHNOLOGY


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…

read more

Fitness / Recreation / Technology / Wellness

 
 

Debitsuccess

Debitsuccess is now part of Xplor Technologies.

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Ausfit

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business