AusLeisure

A new study from exercise tracking systems innovator MYZONE shows the positive outcomes that result from the 'gamification' of exercise.

Based on a 21-day period involving more than 800 members at 14 12 Round Fitness (12RND) facilities, the study showed an increase in every single metric, for every club who participated, with members training for longer periods of time, more often, and at a higher effort level.

Utilising MYZONE technology, 12RND Fitness reviewed the exercise data of its members involved during the challenge period and compared it to their exercise data 21 days prior to the challenge to assess the impact the challenge had on its members exercise behaviour.

On average, members registered 38% more workouts during the study, burned 38% more calories, and earned 41% more MYZONE effort points or MEPs, which are awarded based on the members effort level for each minute of exercise, compared to the previous period.

For some, clubs members increased over 80% compared to the baseline period.

In addition, analysis showed overall exercise was 16% higher in the post challenge period compared to pre-challenge, suggesting the positive effect of the challenge continued post challenge.

This supports other studies which have demonstrated the effect of gamification and MYZONE in increasing visit frequency and effort, in turn driving member retention and results.

Through the MYZONE system, facilities can create in-club challenges, team vs. team challenges, as well as challenge other MYZONE facilities.

12RND Fitness founder Tim West (pictured) explains “MYZONE is an important part of our product and member experience.

“It helps our members track their intensity and regularity of their workouts as well as enhancing social accountability and camaraderie amongst the club community. In this case it gave members a chance to represent their tribe in our club vs club challenge and members jumped at the chance to be involved.”

To contact MYZONE click here to view their entry in the Australasian Leisure Management Supplier Directory. 

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