Sportway follows Australian launch with Hockey Australia partnership

January 17, 2024

Having launched in Australia in December, automated production and live streaming business Sportway has announced a broadcast production partnership with Hockey Australia.

With the collaboration seeing Sportway become the exclusive broadcast production partner for hockey’s National Championships for the next three years, Sportway advise that “this ground-breaking alliance is set to redefine the sports broadcasting landscape, introducing cutting-edge technology and AI-driven cameras to create an unparalleled … experience for fans nationwide.”

Under the agreement, Sportway will deploy its suite of technology and artificial intelligence (AI) broadcast cameras to elevate the viewer experience for all Hockey Australia national championship events.

Advising of the aim to bring a new level of excitement and engagement to the hockey community, offering fans a dynamic and immersive perspective on the field, Sportway Australia Chief Executive, Mark Hardess stated “we are thrilled to announce this exclusive partnership with Hockey Australia, a collaboration that marks a significant leap forward in sports broadcasting innovation.

“Our commitment to pushing the boundaries aligns seamlessly with Hockey Australia’s vision for delivering an exceptional fan experience for its National Championships.”

Hockey Australia Chief Executive, David Pryles added “Hockey Australia is delighted to embark on this exciting journey with Sportway Australia as our exclusive broadcast production partner for our National Championships.

“This collaboration along with our Network Seven deal for Hockey One and International matches underscores our commitment to embracing technological advancements and delivering an unmatched viewing experience for our fans.”

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29th September 2023 - ASTN releases new playbook to encourage sports tech startups

31st July 2023 - Hockey Australia and Hockey WA receive $400,000 funding from Western Australian Government

22nd July 2023 - Global broadcast platform in place for 2023 FIFA Women’s World Cup

30th June 2023 - World Aquatics partners with sports marketing agency SPORTFIVE to enhance broadcast coverage

21st June 2023 - Hockey Australia releases new strategic plan

5th June 2023 - Hockey Australia announces trio of leadership appointments

24th May 2023 - New report reveals ongoing growth of Australia’s sports tech industry

8th May 2023 - Illawarra Hockey Centre upgrade gets official opening

13th March 2023 - Atlas Hockey first to benefit from new Hockey Australia licensee program

27th February 2023 - Australian Hockey 2023/24 Strategic Plan and 2032 Vision launched

8th February 2023 - Improved structure implemented for Hockey Australia Masters

12th December 2022 - Hockey NSW Indoor State Championships expected to deliver $3.5 million to Goulburn economy

28th October 2022 - $135 million proposal for Perth to retain High Performance hockey program

25th October 2022 - Hockey Victoria’s Suzanne Henderson among 96 Change our Game scholarship recipients

6th September 2022 - AFL announces new $4.5 billion broadcast deal with Seven and Foxtel

9th August 2022 - Hockey Australia welcomes Australian Defence Force as an Affiliate Partner

16th May 2022 - New development program a boost for aspiring Oceania hockey umpires and officials

24th April 2022 - Victorian Government champions diversity in Sports Broadcasting

2nd March 2022 - Hockey Victoria reveals Grassports Australia partnership

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