AusLeisure

FIFA has advised that following the completion of several deals in Asia, a strong global platform is in place for the biggest ever FIFA Women’s World Cup™.

Recently-completed free-to-air deals include Japan with NHK and China PR with CCTV. Before kick-off in Australia and Aotearoa New Zealand on Thursday, sales were also concluded in Central Asia (Saran), Chinese Taipei (ELTA), Hong Kong (PCCW), the Maldives (Medianet), Mongolia (Content Distribution LLC) and the Philippines (Cignal TV).

This means that the tournament – which commenced with record-breaking attendances in both host countries on Thursday – will be shown in over 200 territories, through 130 broadcasters and FIFA’s own platform FIFA+ in the remaining markets. At least 70 of the broadcasters will be present during the competition in Australia and Aotearoa New Zealand.

In order to accelerate the commercial growth of the women’s game, FIFA decided to sell the media rights on a standalone basis wherever possible, resulting in enhanced revenues from a range of media partners new and old.

FIFA Chief Business Officer Romy Gai enthused “we are delighted with the final sales result, which will ensure the FIFA Women's World Cup 2023 is one of the greatest sporting events ever and will be viewed in every corner of the world.

"We saw from the tournament in France in 2019 that women's football presented a huge opportunity, which is why we took the decision to sell the rights for 2023 on a standalone basis. That decision has now been fully justified.

"We are especially happy that the tournament is widely available on free-to-air which gives us the chance to attract new audiences for women's football. The revenues from the FIFA Women's World Cup 2023 will be entirely reinvested in women's football, helping it to develop still further in the future."

Throughout the sales process, FIFA has taken advantage of the opportunities offered by social media to create additional value and reach younger audiences. These have included a deal with TikTok, the first ever with a social media platform, for tailored social media content including behind-the-scenes moments.

FIFA is using its own platform FIFA+, launched last year, to show the entire competition live in certain territories including Japan, Brazil, Indonesia and Thailand.

The FIFA Women’s World Cup Australia & New Zealand 2023 will conclude on 20^th August with the Final in Stadium Australia in Sydney/Wangal. In total, 10 stadiums across nine host cities will host the 64 matches contested by the 32 teams.

Related Articles

21st July 2023 - FIFA Women’s World Cup opens with attendance records broken in Auckland and Sydney

21st July 2023 - FIFA employs ‘concussion spotters’ for the first time in a Women’s World Cup

20th July 2023 - More than one million tickets sold for 2023 FIFA Women’s World Cup 

19th July 2023 - Quiet Rooms introduced at three FIFA Women’s World Cup venues

18th July 2023 - Research reveals FIFA Women’s World Cup to be most valuable women’s competition globally

17th July 2023 - State Football Centre in Perth’s Queens Park unveiled ahead of FIFA Women’s World Cup 2023

17th July 2023 - New Tourism Australia campaign looks to leverage FIFA Women’s World Cup 2023

16th July 2023 - State Library of Western Australia celebrates FIFA Women’s World Cup 2023 with interactive exhibition

15th July 2023 - No rainbow armbands or ‘political’ symbols for players or fans at FIFA Women’s World Cup

13th July 2023 - adidas launches new campaign to celebrate 2023 FIFA Women’s World Cup Australia and New Zealand

5th July 2023 - Yadea becomes tournament supporter of FIFA Women’s World Cup 2023

29th June 2023 - FIFA and Destination NSW to host FIFA Fan Festival in Sydney’s Tumbalong Park

24th June 2023 - Optus named an Official Supporter of the FIFA Women’s World Cup Australia & New Zealand 2023

19th June 2023 - Fatma Samoura to step down as FIFA Secretary General

16th June 2023 - Major venue upgrades completed at Wellington Stadium ahead of FIFA Women’s World Cup 2023

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.