Latest News

Back to Latest News back


ROLLER raises investment funds to accelerate global growth

ROLLER raises investment funds to accelerate global growth
August 6, 2018

ROLLER, the all-in-one software platform for attractions, entertainment and recreation venues, has raised $7 million in Series B investment funding.

The round was led by US based growth capital firm, Acadian Software, with participation from a number of Australian based investors.

ROLLER is an enterprise platform that allows attractions, entertainment and recreation venues to perform business critical functions such as online bookings and in-venue payments, and manage day-to-day operations and customer relationships.

Founded in Melbourne in 2011 by brothers Luke and Mark Finn, the solution is being used by hundreds of clients around the world to deliver best-in-class customer experiences and maximise operating efficiency. ROLLER will use the new funding to expand its product development team and accelerate growth in North America and Europe.

Advising of the company’s planned growth, ROLLER Chief Executive Luke Finn stated “we have invested heavily in building flexible and scalable technology, which allows us to serve several industry verticals including; theme parks, trampoline parks, museums, zoos, bowling alleys, ski fields, water parks and more.

“As a cloud based solution that is approaching a billion dollars of total transaction value, ROLLER has reached a scale where we are able see industry wide trends, best practices and technology needs. This places us in a unique position to help our clients drive value through a combination of data driven insights, improved customer engagement capabilities and targeted operating recommendations.”

With a team of 50, and offices in Melbourne, London and Los Angeles, ROLLER is already a globally focused company.

It currently supports clients in 15 countries and has translated the platform into 12 languages including Spanish, German, Italian, Arabic and Korean.

ROLLER client Lillian McMillan, Manager of Gravity Zone trampoline park in the UK explains “simply put, the ROLLER platform has allowed us to grow revenue, improve our operating efficiency and helped us get to know our customers better.

“ROLLER is a software solution that can handle the complexity and volume our business needs, and after looking at the different vendors there’s really no comparison.”

The funding round brings the total amount raised by ROLLER since founding to $15 million.

Other investors include Fairfax Media, who is also a client of ROLLER, as well as notable private investors including; Tony Harrington, John Mullen, Andrew McEvoy, and Robbie Cooke.

As part of the transaction, Jon Karlen from Acadian will be joining ROLLER’s Board which is chaired by Dennis Finn - former Global Vice Chairman of PwC and Chief Executive of Advisian.

Jon Karlen, a founding partner at Acadian, added “ROLLER has created a market leading product that is hyper focused on the unique needs of leisure and entertainment venue operators.

“It facilitates superior end-customer experiences and delivers tangible bottom line results for clients.

“Luke and Mark have already built a successful company with an impressive, engineering focused team. They have figured out how to grow rapidly without over investing in customer acquisition and are very well placed to lead it through this next growth phase.”

According to industry body IAAPA, global theme and amusement park attendance is expected to reach 1.3 billion by 2020, and be worth US$58 billion in total spending.

The market has been growing faster than nominal GDP growth since 2012, and ROLLER expects this to continue as consumer appetite for leisure and entertainment experiences continues to increase in all key markets around the world.

Looking to the future, Luke Finn concludes “ROLLER will continue to invest heavily in technology and innovation in order to help our clients grow. This has been key to our success to date and we want to both maintain and build upon our reputation as a pioneer within the industry.

“We will remain extremely focused on delivering real outcomes for our clients, and are confident that in doing so, we will grow to become the leading technology provider in our target markets.”

Editor’s note:Series B investment is about taking businesses to the next level, past thier development stage.

Click here to contact Roller Software via their entry in the Australasian Leisure Management Supplier Directory.

Images: Luke and Mark Finn (top) and the ROLLER team (below).

Related Articles

18th May 2018 - Historic levels of growth in global theme park industry in 2017

3rd August 2017 - ROLLER backs UK as key growth hub for amusement and leisure

13th July 2017 - Australian software company expands in global attractions and amusement parks

3rd March 2017 - ROLLER establishes UK base to back European business expansion

15th January 2017 - Ticketing software revolutionising guest experiences

14th March 2016 - Australia’s Roller Software delivers ticketing and ecommerce solutions for global attractions

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing


TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues


Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology



A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks


The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues


BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness


XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business