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Research shows Parrtjima 2022 to be another resounding success

Research shows Parrtjima 2022 to be another resounding success
July 11, 2022

Independent research conducted by NT Major Events reveals Parrtjima 2022 attracted a record attendance of 23,445 across the 10-nights from 8th-17th April 2022. This included 13,349 unique individuals, with almost 7,000 (6,947) from interstate.

The results come during NAIDOC Week, which celebrates Australia’s Aboriginal culture, and confirms the important role events such as Parrtjima play in connecting people with Aboriginal culture.

Just over 70% of interstate visitors travelled to Alice Springs specifically to attend Parrtjima, meaning they wouldn’t have visited the region if the event had not taken place. This was up from 4,120 in 2021.

Other impressive figures include:

  • Parrtjima being responsible for generating a total expenditure stimulus of $14.7 million (up from $11.6 million in 2021), of which 81% ($11.9 million) was new money to the Territory.       
  • Combined, Parrtjima visitors clocked up a total of 34,627 visitor nights in the Territory, including 26,683 in Alice Springs and 7,944 elsewhere in the NT.
  • 47.7% of attendees said they were very likely to return to Parrtjima next year.
  •  The attendee satisfaction rate was 8.4 out of 10 (up from 7.9 in 2021).

Northern Territory Minister for Major Events, Paul Kirby notes “anyone who was in the Red Centre around the time of Parrtjima could see for themselves how busy the town was, with hotels, hire cars and tourism experiences fully booked, and Todd Mall bustling with activity. The event itself was magic and offered a unique and incredible experience for locals and interstaters.

“This research shows investment in amazing events like this one benefits the Territory and its businesses. The level of attendee satisfaction at Parrtjima continues to climb every year and it means visitors will spread the word to help us continue to grow this great event."

Parrtjima 2023 will take place from 7th-16th April 2023, with the theme to be announced later this year, followed by another exciting program.

To find out more, visit www.parrtjimaaustralia.com.au

Image: Parrtjima Festival NT 2022.

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5th May 2022 - Northern Territory Major Events Company receives international attention

7th April 2022 - Free light festival Parrtjima to illuminate the Red Centre

18th March 2022 - NT Major Events supports return of Pop-Up Parks series to Alice Springs

14th March 2022 - Northern Territory events showcased in new campaign to attract Australians

3rd February 2022 - Final opportunity to apply for latest round of Northern Territory Event Funding

20th August 2021 - Northern Territory events remain an economic driver

3rd June 2021 - Parrtjima light festival delivers significant boost to Northern Territory economy

13th April 2021 - AGB Events deliver Parrtjima Festival including travelling light installation

7th April 2021 - The Ghan transformed into spectacular moving artwork to integrate Parrtjima festival

1st March 2021 - Parrtjima - a Festival in Light announces full program for 2021

15th September 2020 - Parrtjima 2020 commences with 2021 festival dates also confirmed

28th July 2020 - Northern Territory Parrtjima arts event confirmed while Bassinthegrass festival on hold

10th December 2018 - Northern Territory Major Events Company grows industry capability


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