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read moreIndependent research conducted by NT Major Events reveals Parrtjima 2022 attracted a record attendance of 23,445 across the 10-nights from 8th-17th April 2022. This included 13,349 unique individuals, with almost 7,000 (6,947) from interstate.
The results come during NAIDOC Week, which celebrates Australia’s Aboriginal culture, and confirms the important role events such as Parrtjima play in connecting people with Aboriginal culture.
Just over 70% of interstate visitors travelled to Alice Springs specifically to attend Parrtjima, meaning they wouldn’t have visited the region if the event had not taken place. This was up from 4,120 in 2021.
Other impressive figures include:
Northern Territory Minister for Major Events, Paul Kirby notes “anyone who was in the Red Centre around the time of Parrtjima could see for themselves how busy the town was, with hotels, hire cars and tourism experiences fully booked, and Todd Mall bustling with activity. The event itself was magic and offered a unique and incredible experience for locals and interstaters.
“This research shows investment in amazing events like this one benefits the Territory and its businesses. The level of attendee satisfaction at Parrtjima continues to climb every year and it means visitors will spread the word to help us continue to grow this great event."
Parrtjima 2023 will take place from 7th-16th April 2023, with the theme to be announced later this year, followed by another exciting program.
To find out more, visit www.parrtjimaaustralia.com.au
Image: Parrtjima Festival NT 2022.
5th May 2022 - Northern Territory Major Events Company receives international attention
7th April 2022 - Free light festival Parrtjima to illuminate the Red Centre
18th March 2022 - NT Major Events supports return of Pop-Up Parks series to Alice Springs
14th March 2022 - Northern Territory events showcased in new campaign to attract Australians
3rd February 2022 - Final opportunity to apply for latest round of Northern Territory Event Funding
20th August 2021 - Northern Territory events remain an economic driver
3rd June 2021 - Parrtjima light festival delivers significant boost to Northern Territory economy
13th April 2021 - AGB Events deliver Parrtjima Festival including travelling light installation
7th April 2021 - The Ghan transformed into spectacular moving artwork to integrate Parrtjima festival
1st March 2021 - Parrtjima - a Festival in Light announces full program for 2021
15th September 2020 - Parrtjima 2020 commences with 2021 festival dates also confirmed
28th July 2020 - Northern Territory Parrtjima arts event confirmed while Bassinthegrass festival on hold
10th December 2018 - Northern Territory Major Events Company grows industry capability
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