AusLeisure

Artificial turf, manufactured by Polytan under the Poligras and LigaTurf brands, has been named as the ‘Brand of the Century’ by Germany’s Zeit publishing group.

Selected by an independent jury of experts Polytan, with its Poligras and LigaTurf brands, was commended in the artificial turf category of the recent ‘German Standards: Brands of the Century’ awards.

Tempus Corporate, which is responsible for the Zeit publishing group’s competition, selected the candidates for the awards following a rigorous selection process. A review panel then proposed the best brands for specific categories with that panel then assessing the overall result - award points based upon facts about the brand.

The jury, recruited from the editorial team of the brand compendium, were then able to make their final decision based on a systemic evaluation.

Advising that Polytan’s artificial turf was able to win over the expert jury in all test disciplines, Florian Langenscheidt, Publisher and founder of the ranking, explained that the process “reveals the results of a total of three evaluation phases and clearly confirms the selected brands’ unique position as ‘Brand of the Century’ in a specific product category.”

With the Zeit publishing group providing media coverage of the selection process, Langenscheidt added that a main feature of the competition is the brand compendium, in which the nominees are profiled.

He noted “the compendium is a reference book on the companies that have set the standards.”

Welcoming the recognition and acknowledging that Polytan’s customers value its commitment to quality, innovation and sustainability, Mathias Schwägerl, Managing Director of Polytan GmbH, stated “artificial turf is the sustainable solution for sports facilities in urban areas.”

Schwägerl went on to explains that artificial turf pitches are more resilient than natural grass pitches and can therefore be used much more intensively than other greenery.

This is an obvious advantage, especially in urban areas with limited space and where plenty of people want to do sports. The feature on the brand itself highlights the innovative work towards optimal sports conditions that Polytan creates with its products. In addition, the company’s 360-degree approach is described in the profile alongside its expertise in flooring for sports facilities and playgrounds.

Schwägerl added “we are thrilled about the commendation and take it as an incentive to further improve our products and make them even more sustainable.”

With the title ‘Brand of the Century’, Polytan joins the ranks of award-winning German companies such as Hipp, Persil, Siemens, Tempo and Payback.

For further information about Polytan, click here to visit their entry in the Australasian Leisure Management Supplier Directory.

Images:  Polytan installation at Cromer Park on Sydney's Northern Beaches (top, credit: Polytan) and Mathias Schwägerl, Managing Director of Polytan GmbH (below, credit: Polytan/Harry Bellach).

Related Articles

14th February 2022 - Hockey Queensland re-sign Polytan as Official HQ Turf Supplier and preferred turf of hockey across Queensland

24th January 2022 - Sport Group achieve top Environmental, Social and Governance Risk Rating

1st November 2021 - Polytan all-weather multi-sport turf now open at Queenstown Events Centre

1st November 2021 - Sport Group and BASF partner to deliver sustainable sports flooring

26th October 2021 - International Hockey Federation extends partnership with surfacing supplier Polytan

10th July 2020 - Polytan upgrades Wellington’s Te Whaea sportsfield to international standard

24th March 2020 - Sport Group’s Laykold chosen as new court surface for the US Open

10th February 2020 - Polytan launches cleaning and maintenance services for Australian athletics tracks

13th December 2019 - Sport Group backs new World Athletics brand

19th August 2019 - Polytan passes 50 year operational landmark

26th October 2016 - Sport Group acquires ProGrass from Rockwell

8th April 2016 - Polytan to supply World Cup and Olympic hockey turf

27th July 2015 - Massive European FSB show presents the future of recreation

12th July 2014 - Polytan owner the Sport Group acquires Team Sports

13th June 2014 - Polytan STI artificial turf surface opens at AIS in Canberra

19th September 2013 - FSB to present global forum on synthetic turf

21st November 2012 - Poligras installation begins at Tasmania’s showcase football field

20th April 2010 - Deputy Prime Minister launches LigaTurf facility

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.