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Pollstar ranks Auckland’s Mt Smart Stadium among world’s top 20 venues

Pollstar ranks Auckland’s Mt Smart Stadium among world’s top 20 venues
July 13, 2020

Mt Smart Stadium has been identified as New Zealand’s top-ranked stadium for ticket sales during the first half of 2020 according to recently released rankings from global concert industry publication Pollstar.

Listed 15th on Pollstar’s Top 50 Outdoor Stadiums mid-year rankings, the Auckland venues has risen 10 spots since 2018.

During the course of the year, Mt Smart Stadium hosted several large international acts including Queen + Adam Lambert and Elton John. These two concerts alone, brought in an additional 24,000 visitors from outside of Auckland and an additional $6million in tourism spend to the city. The concert summer season also included the dance festival Listen In and U2’s The Joshua Tree tour.

Chris Brooks, Chief Executive of Regional Facilities Auckland (RFA), which oversees Auckland Stadiums, said it is good to see Mt Smart Stadium on the worldwide charts, even with the impact COVID-19 has had on stadium events.

Brooks advised “to be ranked 15th in the world and beat our previous ranking from 2018 demonstrates the commitment of our Auckland Stadiums team. The team is always striving to make each year better than the last and put Auckland and New Zealand on the music industry map.”

Stating that the result showcases the hard work that goes into maintaining the Auckland asset,

Auckland Stadiums Director, James Parkinson explained “Mt Smart Stadium’s 2019/20 concert summer season was set to be one of our biggest seasons yet. It ended up looking quite different, with the rescheduling of two out of three Elton John shows, yet Mt Smart Stadium still ranked #15 worldwide.

“While large events are a big focus of Mt Smart Stadium, we are now working hard to find new revenue streams while border closures continue to impact events such as the Warriors season and the World Rally Championship, which would have been huge drawcards this year.”

Parkinson noted the large carpark at the stadium, usually swamped with food trucks and entertainment options for patrons, which has been used as shipping container storage since lockdown.

Scott Couch, Head of Commercial Auckland Stadiums, said renting out the car park is “a great option to diversify revenue streams while being able to offer a secure space for freight companies.”

Couch indicated that the Stadium would also be hosting more drive-in movies, following the success of the movie Bohemian Rhapsody event; and the recent Night Flicks outdoor drive-in cinema - the first post-lockdown event.

Couch added “we can’t wait to have people back at Mt Smart Stadium, cheering on the Warriors or singing along to the next big act we can host there. But for now, we need to develop new and versatile ways to keep the stadium busy.

“It was great to see patrons at Mt Smart Stadium enjoying themselves at the drive-in movies. Creating a memorable experience is what we’re all about at Auckland Stadiums."

Another source of revenue is digital billboards. Go Media is the new digital billboard partner for Auckland Stadiums, appointed following a rigorous tender process.

Images: Fans at Mt Smart Stadium (top) and the movie Bohemian Rhapsody being screened as a drive-in (below). Images courtesy of Mt Smart Stadium/Facebook.

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2nd July 2020 - New Zealand Government launches new fund to back domestic events

15th June 2020 - Regional Facilities Auckland welcomes visitors back into its attractions and venues

14th June 2020 - Fans return to Super Rugby in New Zealand

20th May 2020 - Live Nation to launch socially distanced concerts at Auckland’s The Tuning Fork

2nd May 2020 - New Zealand Warriors granted permission for Australian arrival during COVID-19

22nd April 2020 - Auckland’s Eden Park and Dubai’s Coca-Cola Arena win at TheStadiumBusiness Awards 2020

19th April 2020 - Video showcases Auckland to the world during COVID-19 lockdown

7th April 2020 - Auckland’s Spark Arena becomes huge foodbank during Coronavirus lockdown

7th April 2020 - New Pollstar figures show Elton John’s Australasian dates as world’s second most successful tour

31st January 2020 - Mt Smart Stadium set to become New Zealand’s biggest drive-in cinema

28th October 2019 - Billboard reports strong performance by ASM Global’s Australian arenas

4th October 2019 - Mega tent erected over Mt Smart Stadium playing surface

4th October 2019 - Australasian venues rate highly on Billboard’s ‘2019 Arena Power List’

16th July 2018 - Australasian venues strong performers in Pollstar’s Mid-Year concert rankings

13th February 2018 - Auckland Stadiums offers Mt Smart naming rights

15th August 2017 - LED lighting system live at Mt Smart Stadium

2nd June 2017 - Auckland Stadiums’ Mt Smart Stadium triple sell-out

13th March 2017 - New Zealand’s largest big screen goes live at Mt Smart Stadium

20th January 2017 - Australasian venues strong performers in Pollstar 2016 Ticket Sales chart

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