Auckland Stadiums offers Mt Smart naming rights
February 13, 2018
Following a record-breaking year which saw Bruce Springsteen, Adele, Paul McCartney and last weekend the Foo Fighters grace its stage, Mt Smart Stadium is in the market for a new naming rights partner.
The venue, which is home to Vodafone Warriors and the scene of the extraordinary semi-final of the 2017 Rugby League World Cup, has been refreshed over the past two years with a new LED lighting system and New Zealand’s largest permanent big screen making it one of the most well-visited and visible stadiums in New Zealand.
Auckland Stadiums, a business unit of Regional Facilities Auckland (RFA), is inviting Expressions of Interest from companies with an interest in the sponsorship opportunity.
It is the first time in more than a decade that a naming rights sponsorship position has been offered at Mt Smart Stadium.
Auckland Stadiums Director Paul Nisbet explains “in the late 1990s and early 2000s, Mt Smart was known as Ericsson Stadium which was a highly successful partnership.
“A reinvigorated Mt Smart Stadium is now available for a new naming rights partner to showcase its brand and be part of the sporting and entertainment experiences that Mt Smart is generating for fans from Auckland and around New Zealand.”
Click here for details in the Australasian Leisure Management Tenders and opportunities page.
Image: Rugby League World Cup action at Mt Smart Stadium (top) and Ed Sheeran fans at the venue (below).
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