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PMY Group has announced that it has welcomed the talented team from Digital Mortar, a US-based crowd intelligence company.

Founded by Gary Angel and Jesse Gross in 2016, over an eight-year journey, the team has developed a best-in-class software platform that leverages LiDAR and camera data to visualize, analyse and report on people movement and flow.

Their technology has been deployed at major venues across North America, including Vancouver Airport, Pittsburgh International Airport, SoFi Stadium, Meta, USPS and New Jersey Transit.

Angel, the Senior Vice President of Digital and Growth, and Gross, Head of Product & Delivery, will lead the integration of Digital Mortar’s capabilities into PMY’s intelligence platform - Optic.

This collaboration will offer a powerful set of new features and use cases to PMY’s global client base.

Optic provides clients with powerful venue and crowd intelligence. Agnostic to technology infrastructure, it fuses multiple data sources to offer actionable insights, enabling clients to address critical commercial, operational, and experiential opportunities in real-time.

PMY Group Chief Executive, Paul Yeomans advised “we’re thrilled to welcome Gary, Jesse, and their talented team to PMY.

"Their deep expertise in software, data, and analytics will accelerate delivery of solutions for our clients seeking to embrace a data driven approach to business operations.”

Angel added “becoming part of PMY gives us an incredible opportunity to amplify our work in crowd intelligence. 

“By combining our technology with Optic, we’ll deliver advanced tools and insights, empowering clients with smarter, data-driven decision-making across a wider range of industries."

Image: Visualisation of a stadium using advanced LiDAR technology for precision mapping and enhanced event management. Credit: PMY Group.

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