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Plus Fitness reveals transformation and expansion plans for 2023

Plus Fitness reveals transformation and expansion plans for 2023
January 24, 2023

Following a recent brand refresh, Plus Fitness has revealed its transformation and expansion plans for 2023 with the franchise to open 10 new clubs across Australia, New Zealand and India.

Plus Fitness is on track to becoming one of Australia's largest fitness offerings. With its corporate offices located in Sydney, Plus Fitness has surpassed 200 locations across ANZ. Current growth targets are to reach 300 clubs and 300,000 members.

Members are the core of the business and its growth strategy, and it is crucial to build relationships where staff understand and support customer goals, struggles and achievements. This year will see 100 further clubs transformed with the modern and vibrant Plus Fitness branding for a better customer experience.

The updated interior finishes are a minor element of the overall redesign, which is a necessary complete reinvention of the Plus Fitness brand. Providing high quality gyms for members to train in is vital to remain competitive and continue to grow. Furthermore, the new tech offerings provide all the necessary tools to build everlasting relationships with members.

Plus Fitness notes their mission is to support members to achieve their fitness goals and adds “from amateurs to pros and everyone in between, its cutting-edge facilities supply the perfect platform for anyone looking to improve their health and wellbeing – every day of the year. With unwavering motivation from day one, this isn't just another gym: it's YOU + FITNESS.”  

Gordon Martin, General Manager, Plus Fitness advises “Plus Fitness has implemented innovative technologies into our business to assist franchisees. ‘KeepMe’ is a platform that empowers franchisees to increase revenue at every stage of the membership journey – from attracting and converting new members, to keeping them around for longer and providing them with services that they love.”

Plus Fitness is also creating an industry leading member engagement ecosystem, The HUB, that will create a seamless experience for customers. They will develop an engaging relationship with the brand as it provides a hyper personalised results-based experience.

Harry Konstantinou, Chief Executive and Managing Director of Plus Fitness parent company, Viva Leisure, is excited to implement game changing technology into the brand and shares , noting "we are proud to provide franchisees with a bespoke, company-owned data and performance software system, The HUB. Not only does this solution drive accountability and productivity, but it also provides an abundance of valuable insights and analytics to franchisees. We believe The HUB is invaluable for those looking to take their operations to the next level and are excited to see how they can leverage the platform to improve their outcomes."

Plus Fitness is currently looking for new franchisees in Victoria and Queensland, as well as international growth partners.

For more information go to 

Related Articles

5th January 2023 - Viva Leisure launches industry first Club Lime Flex app

20th October 2022 - Plus Fitness franchises transitioning with new club fit outs

20th August 2022 - 200 franchisees attend Plus Fitness’ annual conference at Sydney’s Accor Stadium

9th August 2022 - Plus Fitness partners with Keepme to accelerate innovation

28th April 2022 - Plus Fitness to revitalise franchise with major rebranding

28th March 2022 - Plus Fitness brings new look to the ACT

14th October 2021 - Plus Fitness opens 200th club

23rd July 2020 - Plus Fitness co-founder reflects on ‘incredible journey’ as Viva Leisure acquires master franchisor

22nd July 2020 - Viva Leisure acquires Plus Fitness’ master franchisor for $20 million

17th July 2020 - Reopening approved for Plus Fitness Campbelltown following temporary COVID-19 closure

19th June 2020 - Plus Fitness opens three new clubs across two states

17th February 2020 - Plus Fitness opens first Canberra gym

31st January 2020 - Plus Fitness opens latest Indian gym in South Mumbai

14th November 2019 - Plus Fitness extends partnership with Penrite Honda Racing Australia

15th October 2019 - Plus Fitness opens their first gym in Singapore

16th September 2019 - Plus Fitness franchisees raise $70,000 for Beyond Blue

9th September 2019 - Plus Fitness growth continues with Australian and international openings

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