AusLeisure

Plus Fitness has shared how its gyms across the country are transitioning with new branding and club fit outs.

In a social media post, Plus Fitness Franchise Recruitment Manager, Steve Stucci wrote “our members from all over the country have been enjoying the latest and greatest features that a newly fitted Plus Fitness club has to offer.

“From Bertram, Alkimos and Morley in Western Australia, to Southport in Queensland, Oakleigh South in Victoria, and not to mention plenty of clubs in NSW … our latest transitioned clubs to be blessed with the new Plus Fitness vibe are Plus Fitness Bankstown and Rockdale located in Sydney.

“It's safe to say both Bankstown and Rockdale look amazing, having gone through the ultimate glow-up.

“There's plenty more existing clubs to transition into the new fit out in the coming weeks and months.

“We can't wait for all the members to come and checkout these brand-new club designs and fit outs.”

With the Viva Leisure-owned franchise group continuing to expand, Stucci added “as we continue to revitalise and revolutionise clubs across our network, we also continue to open up brand new locations across the country.”

Announced in April, the Australian owned and founded 24/7 gym franchise network, is undergoing a major rebrand across its nearly 200 clubs that will see the franchise revitalise its brand and club design as it enters the next stage of its growth.

The rebranding includes a new Plus Fitness logo and colour scheme which pays homage to its heritage, with a new vibrant blue hero colour to headline the brand look and feel. The electric blue and associated colour palette will be a major differentiator for Plus Fitness to stand out in the congested 24/7 gym market.

In addition to the new branding, all Plus Fitness clubs will receive an extensive makeover including industry-leading equipment that will see the brand elevate its service offerings to members and prospects alike.  

At the time Plus Fitness Director, Gordon Martin advised “the Plus Fitness brand has enjoyed plenty of success over the years and as we approach 200 clubs, the time is right to elevate the brand into a new era.

“With Plus Fitness entering its next stage of growth, the new vibrant branding and state of the art club fit outs will ensure we come out more competitive and stronger than ever. We are excited for our franchisees to come on this journey with us, and we can’t wait to showcase the new clubs to our members.”

Plus Fitness parent company Viva Leisure has this week posted a video featuring the vibrancy of its brands - see video above.

Images of Plus Fitness Rockdale credit: Steve Stucci/Plus Fitness.

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