Latest News

Back to Latest News back

 

PerfectGym’s automated member ‘tagging’ delivers powerful effective member target marketing

PerfectGym’s automated member ‘tagging’ delivers powerful effective member target marketing
April 13, 2017

Cloud based facility management software PerfectGym has announced further features to its Automation Centre technology that will boost member retention.

The enhancement enables clubs to utilise Automation Centre’s ‘tagging’ feature to attach a ‘tag’ to club members who are grouped by an attribute or certain club behaviour.

As a result, club members with a specific tag can be targeted with marketing and offers that are favourable to the attributes of this member with an added benefit that members only receive information that is of interest to them.

As an example, PerfectGym highlight that if a member attends a Zumba class every week for a month, they will receive an automatic tag called ‘Zumba’ against their member profile. In the following month, if the club is presenting a showcase Zumba class event, this is configured and setup and communicated via email from PerfectGym with a special offer for the member to attend.

By having regular Zumba class attendees tagged with the ‘Zumba’ tag, the club is able to send this offer to this specific member segment, with a higher probability of uptake of the email offer.

This method can be adapted with use of tagging and marketing settings within PerfectGym to tag and target many specific groups, such as recent joiners, expiring members, those who frequently purchase personal training packs and so on.

For business’ opening their first club, a ‘foundation’ tag could be applied to members purchasing foundation memberships, so that in the future the club is able to easily identify and offer enticements to loyal members who have been with the club since the beginning.

Further, for companies opening additional clubs in their chain, tags can be applied by club, so that marketing specific to pre-sale and foundation members of the new location are able to receive communication specific to them.

Tagging when applied in conjunction with PerfectGym ClientPortal2 member signup is able to apply tags to both members and guest signups alike, so that marketing designed to assist in the conversion of prospects can be targeted to those joining a club on a seven day trial or pay-as-you-go pack; assisting the club in a greater conversion rate.

By leveraging the PerfectGym Automation Centre automatic notifications and automated member tagging, clubs are able to ensure they are best targeting their members with effective marketing communication

Find out more by visiting PerfectGym at the upcoming Fitness Show in Sydney from 28th to 30th April 2017, at Booth M6.

Click here to contact PerfectGym via their entry in the Australasian Leisure Management Supplier Directory.

11th April 2017 - PERFECTGYM LAUNCHES AUTOMATION CENTRE: ADDS INNOVATIVE MARKETING AND MEMBER RETENTION TOOLS

7th April 2017 - PERFECTGYM PLATFORM SERVES CUSTOMERS FROM AUSTRALIA’S ONLY TIER IV DATA CENTRE

27th March 2017 - PERFECTGYM SHOWCASES FITNESS’ FIRST TRULY MOBILE RESPONSIVE ONLINE SIGNUP AND MEMBER PORTAL

9th March 2017 - NEW NAME, NEW FOCUS FOR THE FITNESS SHOW 2017

14th June 2016 - PERFECT GYM SOLUTIONS LAUNCHES INTO AUSTRALIAN AND NEW ZEALAND MARKETS


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

Click here to view our subscription options.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Gladstone MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Technogym Australia

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business