Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
Northern Territory Arts Trail Campaign to Boost Tourism
The Northern Territory is being billed as ‘The world’s biggest art gallery’ in a new latest bid to attract more tourists.
The Northern Territory’s rich art and culture is a major drawcard for national and international tourists and a key economic driver. A new marketing campaign launched around Australia over the weekend promotes the Territory’s distinctive Aboriginal art and culture to entice more holiday bookings to the Territory.
The Northern Territory Government is investing over $100 million to build a nationally significant Arts Trail throughout the Territory to support and grow their arts and cultural industry and provide new and enhanced attractions for national and international visitors.
The new Territory Arts Trail campaign has been made possible through the Government’s multi-million dollar tourism package which is bringing thousands more visitors to the Territory, injecting millions of dollars into the economy and creating local jobs.
Northern Territory Minister for Tourism, Sport and Culture, Lauren Moss said the campaign aims to position the Territory as the premier global destination to visit for Australian Aboriginal art and culture.
MInister Moss stated “the world’s biggest art gallery isn’t in New York or Paris, its right here, the NT. That’s the message we’ll be making sure is heard loud and clear around the country.
“The Territory is a living, growing exhibition more than 65,000 years in the making.
“Our arts and culture, in particular first nations art and culture, is unique, and all around us. Visitors know they can have an experience in the Territory unlike any other.
“It is where you can discover Aboriginal carvings on the Tiwi Islands or learn the ancient practice of basket weaving in Katherine and Kakadu.
“It’s a place where you can watch as generations of history are brought to life in colourful fabric prints in Arnhem Land one day and see traditional Aboriginal dot paintings inspired by the spectacular landscapes of the Red Centre the next day.”
A feature of the new campaign includes a locally crafted music piece by Alice Springs’ musician David Crowe. The piece entitled ‘Colours of the Territory’ is a response to the vibrant and diverse landscapes and culture of this beautiful and unique part of the country, using different musical textures to paint the Territory’s variety of colours and cultures.
Alice Springs’ musician, David Crowe added "it’s been a really fun project to work on and one that is close to my heart, as an NT artist who has lived all over the Territory, from Arnhem Land to central Australia, the Barkly and Katherine regions."
The campaign will promote the Territory’s art centres, festivals, events, Aboriginal rock art sites, commercial and public art galleries as well as cultural tours. Big, bold and eye-catching imagery featuring the Territory’s distinctive art and culture is used throughout the campaign, particularly in high foot traffic locations in major Australian cities.
For more information go to www.territoryartstrail.com.au
28th January 2019 - Kakadu National Park has busiest year in a decade
10th January 2019 - Northern Territory 2018 events stimulate economy and boost tourism
30th November 2018 - Interactive exhibition offers immersive encounters with spiders at MAGNT
26th September 2018 - Tender awarded for trail infrastructure upgrades at Nitmiluk National Park
16th February 2018 - Northern Territory Government looks to ‘turbocharge’ tourism
10th February 2016 - Northern Territory tourism a ‘beacon’ for the economy
16th September 2014 - Domestic tourism dips in Queensland, Northern Territory, Tasmania and the ACT
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!