Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
International Visitors to Australia more likely to go to an arts event than wineries, casinos or sport
A new report from Australia Council for the Arts found that visitors to Australia were more likely to go to an arts event or activity (43%) than to visit wineries (13%), casinos (12%) or organised sporting events (6%).
Released today, the Australia Council's International Arts Tourism: Connecting Cultures report also shows that arts tourist numbers grew by 47% between 2013 and 2017, a higher growth rate than for international tourist numbers overall (37%). Visitors from Asia were the biggest group of arts tourists, representing almost half (48%) of all international tourists engaged with the arts.
The Australia Council report shows the important and growing role that art experiences play in international tourism to Australia, bringing together data from Tourism Research Australia (TRA), to show how the arts engage international visitors with the uniqueness, depth and diversity of Australian culture, support local economies and share Australian stories and perspectives with the world.
It highlights growing potential for the arts to drive and support tourism activity, and for artists to increase their engagement, showing:
• The arts are increasingly part of the itinerary for international visitors to Australia
• The popularity of arts activities such as visiting museums and galleries
• Strong growth in international visitors’ engagement with First Nations arts and culture and their attendance at festivals, fairs and cultural events
• The strength of arts tourism in regional Australia and the Asian tourist market.
Introducing the report, an Australia Council spokesperson advised “engaging international tourists with arts experiences while they are in Australia is a key channel for reaching global audiences and shaping perceptions of Australia.
“This research equips artists and arts organisations with valuable market intelligence about the behaviours and interests of international tourists.
“It builds the evidence base about the role of the arts in supporting economic activity, and the arts’ contribution to cultural exchange, soft power and our international reputation.”
The report also shows that international arts tourists are more likely to visit regional Australia than international tourists overall.
While large arts venues and major events in capital cities attract the largest numbers of international tourists, there is opportunity for a broad range of arts offerings across the country to attract tourists seeking diverse and authentic experiences.
Arts tourists are more likely to travel outside capital cities (42%) than overall tourists (34%). This trend is growing - since 2013 there has been a 41% increase in international arts tourists visiting regional areas, while total international tourists visiting regional areas increased by 37%.
The many rich arts offerings in regional areas may be helping to drive regional tourism among international visitors.
Click here to access the Australia Council's International Arts Tourism: Connecting Cultures report.
Images: Boorna Waanginy at the Perth Festival (top, courtesy of Toni_Wilkinson) and Phlegm & Hense for PUBLIC Silo Trail. Northam, 2015. Photograph by Bewley Shaylor (below, courtesy of FORM).
1st November 2018 - Australia Council’s year in review highlights why arts matter
7th October 2018 - Victoria benefits from cultural tourism boom
13th November 2017 - Australia Council research reveals decline in artist’s incomes
19th July 2017 - Survey shows 98% of Australians engage with the arts
31st October 2016 - Sydney cultural attractions to introduce evening openings
27th January 2016 - Tourism Australia launches new international marketing campaign
30th September 2015 - Australia Council report highlights the value of international arts investment
19th October 2013 - Sydney Opera House brand more valuable than Australia
6th December 2010 - New Cultural Tourism Centre For Ancient Art Form
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!