Latest News

Back to Latest News back

 

International Visitors to Australia more likely to go to an arts event than wineries, casinos or sport

International Visitors to Australia more likely to go to an arts event than wineries, casinos or sport
November 19, 2018

A new report from Australia Council for the Arts found that visitors to Australia were more likely to go to an arts event or activity (43%) than to visit wineries (13%), casinos (12%) or organised sporting events (6%). 

Released today, the Australia Council's International Arts Tourism: Connecting Cultures report also shows that arts tourist numbers grew by 47% between 2013 and 2017, a higher growth rate than for international tourist numbers overall (37%). Visitors from Asia were the biggest group of arts tourists, representing almost half (48%) of all international tourists engaged with the arts.

The Australia Council report shows the important and growing role that art experiences play in international tourism to Australia, bringing together data from Tourism Research Australia (TRA), to show how the arts engage international visitors with the uniqueness, depth and diversity of Australian culture, support local economies and share Australian stories and perspectives with the world.

It highlights growing potential for the arts to drive and support tourism activity, and for artists to increase their engagement, showing:

• The arts are increasingly part of the itinerary for international visitors to Australia
• The popularity of arts activities such as visiting museums and galleries
• Strong growth in international visitors’ engagement with First Nations arts and culture and their attendance at festivals, fairs and cultural events
• The strength of arts tourism in regional Australia and the Asian tourist market.

Introducing the report, an Australia Council spokesperson advised “engaging international tourists with arts experiences while they are in Australia is a key channel for reaching global audiences and shaping perceptions of Australia.

“This research equips artists and arts organisations with valuable market intelligence about the behaviours and interests of international tourists.

“It builds the evidence base about the role of the arts in supporting economic activity, and the arts’ contribution to cultural exchange, soft power and our international reputation.”

The report also shows that international arts tourists are more likely to visit regional Australia than international tourists overall.

While large arts venues and major events in capital cities attract the largest numbers of international tourists, there is opportunity for a broad range of arts offerings across the country to attract tourists seeking diverse and authentic experiences.

Arts tourists are more likely to travel outside capital cities (42%) than overall tourists (34%). This trend is growing - since 2013 there has been a 41% increase in international arts tourists visiting regional areas, while total international tourists visiting regional areas increased by 37%.

The many rich arts offerings in regional areas may be helping to drive regional tourism among international visitors.

Click here to access the Australia Council's International Arts Tourism: Connecting Cultures report.

Images: Boorna Waanginy at the Perth Festival (top, courtesy of Toni_Wilkinson) and Phlegm & Hense for PUBLIC Silo Trail. Northam, 2015. Photograph by Bewley Shaylor (below, courtesy of FORM).

Related Articles

1st November 2018 - Australia Council’s year in review highlights why arts matter

7th October 2018 - Victoria benefits from cultural tourism boom

13th August 2018 - Tourism Research Australia partners with Angus & Associates to monitor tourism’s social licence

26th July 2018 - Australian Regional Tourism launches new Emerging Tourism Professional program

13th November 2017 - Australia Council research reveals decline in artist’s incomes

19th July 2017 - Survey shows 98% of Australians engage with the arts

31st October 2016 - Sydney cultural attractions to introduce evening openings

27th January 2016 - Tourism Australia launches new international marketing campaign

30th September 2015 - Australia Council report highlights the value of international arts investment

19th October 2013 - Sydney Opera House brand more valuable than Australia

6th December 2010 - New Cultural Tourism Centre For Ancient Art Form


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business