AusLeisure

Private health insurer, nib health funds, has reaffirmed its commitment to VenuesWest and sport in Western Australia by agreeing to extend its naming rights sponsorship of nib Stadium.

The new three-year deal will come into effect from 1st July 2015 and follows on from the original five-year agreement nib entered into in 2010.

nib Stadium is Perth’s premium rectangular venue and is owned and now managed by VenuesWest on behalf of the Western Australia Government.

The venue is home to Perth Glory (A-League) and the Western Force (Super Rugby), and has also played host to 2014 National Rugby League Grand finalists Canterbury- Bankstown Bulldogs and South Sydney Rabbitohs, who have fixtured home games in Western Australia.

VenuesWest Chairman Graham Partridge OAM said he was thrilled that nib is continuing its partnership with VenuesWest as the naming rights partner of the venue, stating “nib’s strong focus on promoting healthy living and supporting the local community is very much in alignment with VenuesWest’s commitment to delivering health and participation opportunities for individuals and families and directly supporting high performance athletes in WA.”

nib Chief Executive Officer, Mark Fitzgibbon, said the stadium has played a major role in growing the nib brand in a relatively new market for the health insurer, adding “the nib Stadium sponsorship has been an important component of our overall marketing strategy in Western Australia. Over the past four years it has been exceptionally effective in driving recognition and recall of our brand in this market.

“Through widespread references in the media and everyday conversations, the nib name is now part of the Western Australia vernacular. 

“The extension of our current naming rights arrangement not only reinforces nib’s commitment to the venue’s future, but also to the growth and development of our business in Western Australia.”

In 2013, the Western Australian Government invested $95 million into the redevelopment of nib Stadium, which included the construction of the eastern and southern grandstands, as well as the installation of new electronic scoreboards and a vision screen. In sporting mode, the venue’s capacity is 20,300.

VenuesWest is Western Australia’s provider of premier sports, recreation and entertainment venues.

23rd September 2014 - VENUESWEST TAKES ON NIB STADIUM OPERATIONS 

3rd April 2014 - ALLIA ENDS NIB STADIUM MANAGEMENT DEAL 

5th March 2014 - WEST COAST EAGLES WANT $40 MILLION FOR ELITE TRAINING FACILITY 

15th November 2012 - SOUTHERN STAND OPENS AT PERTH’S NIB STADIUM 

20th November 2011 - WESTERN AUSTRALIAN GOVERNMENT SUPPORTS NEXT BIG NAMES IN WA SPORT 

6th September 2011 - VENUESWEST HOSTS NEW HOME FOR RUGBY IN WA

12th August 2011 - TOP TRACK AND FIELD STARS TO SHINE IN WA INTERNATIONAL ATHLETICS MEET

9th June 2011 - FIVE YEAR PLAN FOR THE FUTURE OF WA SPORT

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.