Latest News

Back to Latest News back

 

NIB take Perth Oval naming rights from ME Bank

NIB take Perth Oval naming rights from ME Bank
June 15, 2010

Private health insurer NIB has secured the naming rights to the Perth Oval stadium for the next five years, with an option to extend for a further five.

NIB replaces ME Bank as the title sponsor of the football and rugby venue, which will become known as the nib Stadium on 1st July, in a deal which could be worth an eight-figure sum and includes branding rights on prominent on-site signage.

Speaking of the quest for a new naming rights sponsor, Stadium Chief Executive Peter Bauchop explains that â we were very impressed with the number and quality of submissions received from a broad and extremely professional range of corporations seeking the exclusive naming rights to the stadium. NIB's strong business strategy and plans for integrating the stadium naming rights with their WA-specific advertising and marketing activities makes it an ideal stadium partner in this time of significant growth and development.

"We believe that together, NIB Stadium will provide new and exciting sport and entertainment opportunities for the Perth community at what is planned to become a world-class venue."

NIB Chief Executive Mark Fitzgibbon added "the naming rights of NIB Stadium will form an important part of nibâs marketing strategy in Western Australia and will complement our current brand sport sponsorship properties, which include the Geelong Cats, Newcastle Knights and NSW Rugby League State of Origin.

"We are thrilled to put our name to Perth's most unique sporting and entertainment venue and believe the sponsorship will be an ideal vehicle to help us grow our brand and policyholder base in this key market."

The Western Australian Government recently announced $80 million in funding to help upgrade the stadium, which is currently home to A-League club Perth Glory and the Emirates Western Force Super 15 rugby union team.

Related Articles

5th August 2009 - WA opts for rectangular Members Equity Stadium

13th May 2009 - Perth Clubs face stadium uncertainty

23rd January 2009 - $75 million upgrade for Members Equity Stadium?

22nd December 2008 - Blow for Perth super-stadium plans


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

NovoFit

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

SYNERGY FITNESS

The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business