Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…read more
Newcastle adopts fresh approach to boost tourism post COVID-19
The City of Newcastle is adopting a new approach through its Destination Management Plan to boost tourism and local economic COVID-19 recovery efforts.
The Plan highlights the significant opportunity for a tourism-led economic recovery from signature attractions, while developing tourism products and experiences, particularly across places like Blackbutt Reserve, the Bathers Way, Newcastle Art Gallery, and Fort Scratchley.
Newcastle’s thriving tourism industry, prior to COVID-19, contributed $1 billion to the local economy each year, with more than 5.1 million international and domestic travellers visiting in 2019.
The City’s draft 2021-2025 Destination Management Plan was created with stakeholders from across the industry, and sets out a raft of initiatives and projects set to stimulate the local tourism economy and increase visitor spend.
Lord Mayor Nuatali Nelmes said work done now to position Newcastle as a premier tourism destination will play a vital role in the city’s future economic recovery, once travel restrictions ease further.
Lord Mayor Nelmes noted “the City has taken the lead to spearhead a collaborative and consolidated approach toward shaping Newcastle’s future as a destination for visitors and tourists.
“With a pipeline of new-build hotel investment, including the five-star Kingsley part of the Crystalbrook Collection in the former City Administration Centre and plans underway to develop the historic Newcastle Post Office into a hotel, and Iris Capital’s QT Hotel, Newcastle is well positioned to attract a new wave of domestic and international visitors, once travel restrictions ease further.
“The City is committed to driving the growth and sustainability of the visitor economy with a new tourism plan designed as a visionary tool, instrumental to driving Newcastle’s social and economic recovery.
Lord Mayor Nelmes added “The Destination Management Plan provides our City with a blueprint to work together across government and industry to create meaningful partnerships in order to achieve a shared vision for Newcastle as a premier visitor destination, showcasing the City’s rich art, cultural and culinary scene, a vibrant night-time economy and experiences that celebrate our natural environment and creative community.
“We aim to build a thriving visitor economy in Newcastle that will lead to population, economic and jobs growth, and our City’s success will be one shared by the greater Hunter Region, NSW and Australia.
“To succeed as a sector, industry, government and operators need to collaborate and find ways to work together, by positioning Newcastle as the destination of choice in order to attract the tourist dollar, in an increasingly competitive market.”
Image: Newcastle’s Bathers Way is one of the premier coastal walks in New South Wales, stretching six kilometres from Merewether Baths in the south to Nobbys Beach in the north. Spectacular views abound from start to finish, with the stunning coastal vistas at the top of Strzelecki Lookout and the iconic stretch of sand leading up to Nobbys Lighthouse, and the convict built Bogey Hole among the many highlights. Credit Visit NSW
17th November 2020 - City of Newcastle invites community to shape their Social Infrastructure Strategy
13th October 2020 - City of Newcastle calls for tenders to upgrade its Ocean Baths pool
1st October 2020 - City of Newcastle energises green space with community basketball courts
26th September 2020 - Greener public spaces planned for Newcastle’s Foreshore precinct
25th September 2020 - Funding boost for Newcastle Museum and Art Gallery
20th September 2020 - Newcastle’s Civic Theatre installs cinema screen in main auditorium
10th September 2020 - Newcastle reveals details of inaugural arts festival
25th May 2020 - Newcastle’s No.1 Sportsground to receive major redevelopment
18th March 2020 - City of Newcastle brings forward end-of-season swimming pool closures
24th February 2020 - Newcastle Council determined to see ocean baths restored
23rd February 2020 - Newcastle celebrates 90th anniversary of its Civic Theatre
23rd January 2020 - Newcastle’s Civic Playhouse offers trial season of cinema and theatre
1st November 2019 - Redevelopment of the Newcastle and Merewether Ocean Baths pavilions
29th April 2019 - City of Newcastle opens $2 million playground and skate park
2nd October 2014 - Newcastle gets global recognition as leading festival and event city
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