Latest News

Back to Latest News back

 

New Government’s first 100 days critical to New Zealand tourism

New Government’s first 100 days critical to New Zealand tourism
October 19, 2020

In its first 100 days, the New Zealand Government must make plans to reopen the nation’s borders and issue a $200 domestic Travel Card to everyone in the country according to Tourism Industry Aotearoa.

These initiatives are among five immediate actions that Tourism Industry Aotearoa (TIA) is requesting from the new Government to help revive and revitalise New Zealand’s tourism industry. 

TIA Communications Manager Ann-Marie Johnson says early action from the incoming Government will ensure tourism recovers its place among the biggest contributors to New Zealand’s economy.

In its 100-day plan for Government, TIA has proposed achievable outcomes that will provide a roadmap to recovery, support tourism businesses and stimulate demand, with Johnson explaining “tourism was the first industry to be hit by the pandemic and will be the last to recover.

We are grateful for Government support to date and look forward to working with the new Government to grow a sustainable tourism industry that benefits New Zealanders.”

Advising that it a call for the new Government to work towards reconnecting with the rest of the world is at the top of TIA’s list, Johnson noted “our borders can only be opened when it is safe to do so, but we must plan for that time. We should initiate discussions with multiple countries and reach agreement on the conditions for opening the borders.”

In the meantime, TIA feels that a $200 Travel Card would help stimulate domestic tourism outside weekends and school holidays. A card could be issued to every New Zealander and linked with special deals from participating tourism and hospitality businesses across the country - to be used weekdays only, from 1st March 2021.

Johnson noted “New Zealanders prefer to travel at weekends and during school holidays, leaving lower demand on weekdays. This makes it difficult for tourism operators to provide fulltime employment so a Travel Card would support jobs around the country.” 

 TIA is also calling on the Government to support viable tourism businesses by giving them access to a new Bridging Finance facility, with John son explaining “thousands of small operators are the backbone of the New Zealand tourism industry. Through no fault of their own, they cannot access their overseas customers, and not all can fill that void by hosting domestic visitors. Targeted support will ensure these businesses still exist when international travellers return.”
TIA wants the Government to establish a Tourism Innovation Fund to support ideas that will improve productivity and keep New Zealand at the forefront of innovation as we build a new tourism industry.

Improvements to tourism data and insight are also urgently needed, Johnson says. It was agreed in late 2019 that industry and government should have a co-governance model for the provision of the data and insight the industry needs. This body - a Tourism Research Council - needs to be established quickly, so it can determine what those data needs are.

With a supportive Government partner, tourism will be a vital contributor to the four capitals of the Living Standards Framework: creating jobs, enhancing the environment, supporting businesses and contributing to social cohesion in communities across the country. 

Johnson concluded “tourism is a highly resilient industry. With targeted support, system fixes and a shared vision, the industry will again contribute to New Zealand’s success.” 

Images courtesy of Tourism New Zealand.

Related Articles

12th October 2020 - New survey shows New Zealand tourism could play vital role in post-COVID economic recovery

9th October 2020 - New Zealand’s tourism industry needs improved data and research for revival

7th October 2020 - Analysis shows New Zealand tourism industry reeling from COVID-19 crisis

5th October 2020 - CINZ advises business events given green light across New Zealand

2nd October 2020 - Borders open between New Zealand and NSW as Queensland Government lifts stadia capacities

28th September 2020 - New Zealand welcomes return of international sporting events

22nd September 2020 - Auckland’s Rainbow’s End among tourism businesses to benefit from New Zealand Government grant

11th September 2020 - Councils and industry groups welcome New Zealand Government’s allocation of $50 million for events

10th September 2020 - Entertainment and events industry leaders say New Zealand Government is letting the sector ‘slowly die’

4th September 2020 - New Zealand tourism industry event to focus on revival and revitalisation

27th August 2020 - New Zealand tourism industry redoubles sustainability efforts

24th August 2020 - Singapore opens ‘travel bubble’ for New Zealanders

12th August 2020 - New Zealand Government reintroduces Coronavirus lockdowns

28th July 2020 - New Zealand tourism industry bodies unite to highlight need for ongoing Government assistance

1st October 2020 - WTTC releases guidelines for safe return to work

28th September 2020 - WTTC launches new report on tourism’s future in the wake of COVID-19

6th October 2020 - Tourism Industry Aotearoa offers ‘unprecedented’ loan facility for adventure tourism operators

14th September 2020 - Tourism Industry Aotearoa urges next government to give tourism industry a central role in regions’ recovery

4th September 2020 - Tourism Industry Aotearoa calls for ‘true partnership’ for industry recovery

23rd July 2020 - Tourism Industry Aotearoa reveals action plan New Zealand’s next Government


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business