Latest News

Back to Latest News back


Councils and industry groups welcome New Zealand Government’s allocation of $50 million for events

Councils and industry groups welcome New Zealand Government’s allocation of $50 million for events
September 11, 2020

Industry groups and councils have welcomed New Zealand Minister of Tourism, Kelvin Davis’ announcement of allocation from the nation’s Regional Events Fund.

Regional Tourism New Zealand Chair, David Perks welcomed yesterday’s funding, stating “the allocation of almost $50 million through every region of New Zealand will provide much needed stimulus to the events sector and tourism business across the country. The investment will support that made by event owners and local government in delivering events that stimulate visitation and add to the vibrancy of communities.

“Regional Tourism Organisations understand that events are a critical way of getting New Zealanders travelling and that the development of new events means there is every opportunity to give all New Zealanders a reason to travel to a different part of the country.”

With the Coronavirus crisis having seen local government, as the primary investors and provider of infrastructure for events, come under significant pressure on their resources, Perks said the funding will support the continuing commitment councils make to facilitating the positive economic impact of events in their areas.

Originally announced in July as a $10 million fund, yesterday’s announcement saw $50 million going to nine major regional groups to support domestic tourism through events.

Conventions & Incentives New Zealand (CINZ) Chief Executive, Lisa Hopkins says the industry is pleased to see more support going into the events sector.

Hopkins advised “it is good to see the sector has been recognised as an important driver of the domestic visitor industry, and business events have been acknowledged as a high-value contributor to regional visitation.

“This longer-term investment in events will support the rebuilding of the visitor economy and provide valuable assistance for the people who work within it.

“The fund will be a major boost for existing events, as well as the chance to develop new ones, building capability across the country. It gives the industry some funding opportunity across the next two to four years and will be especially helpful for 2021 and beyond.”

Among recipients, Auckland and Northland will receive $19 million injection to support major events in the two regions.

Auckland Mayor Phil Goff said the news was a welcome shot in the arm for the events sector, stating “while the closure of our borders was essential to tackle the COVID-19 health crisis, it has cost Auckland’s visitor economy and events sector probably hundreds of millions in lost revenue, putting pressure on jobs and businesses.

“This new funding from the government will make a real difference for the sector, boost economic recovery, and help to bring back some of the vibrancy and excitement we’ve all missed over the last six months due to the necessary virus restrictions.”

Auckland Tourism, Events and Economic Development (ATEED) Chief Executive Nick Hill said the news will serve to re-enforce the role of events in the economic recovery for both regions.

Hill stated “this is fantastic news. And the partnership with Northland is fitting as we already have a strong working relationship, anchored in an existing Memorandum of Understanding agreement that reflects our shared goals of supporting both regions’ visitor economies.

“We continue to work on a range of joint projects, including the delivery of Rugby World Cup 2021 as well as domestic marketing and international students’ activities. We look forward to further strengthening our partnership with Northland.”

With ATEED’s events portfolio in the coming months including the delivery of a regional Auckland Diwali Festival, Elemental AKL and the 36th America’s Cup, Hill added “Auckland’s 2020 events portfolio was estimated to generate nearly $38 million for the region’s economy but to date, we estimate to lose $23 million as a result of cancelled events.”

Queenstown Lakes District Mayor Jim Boult expressed delight at an $8.5 million grant from the Fund that will be used to support the staging of events in Wanaka, Queenstown, Central Otago and Fiordland, which were considered together as the Southern Lakes alliance.

Mayor Boult says the work of the Mayoral Taskforce for Tourism and Short-term Recovery identified events as the most effective way to encourage New Zealanders to visit the region more regularly.

He commented “the QLDC team and I have invested a considerable amount of time and energy into lobbying for the creation of a fund such as this, and to say that I’m happy would be a massive understatement.

“Whether it’s sporting events, art exhibitions, celebrations of culture and heritage, weddings, music or dance, an event in this part of the country is made extra special not only by our stunning natural landscape, but by our people who are some of the most skilled hosts and event organisers you’ll find anywhere.

“That the government recognised the value of events in supporting an economy such as ours is fantastic. Equally, that the Minister saw fit to award $8.5 million of the fund to the Southern Lakes is truly a show of confidence in the ability of our region to recover and once again become a major contributor to GDP.”

The Regional Events Fund is part of the New Zealand Government’s larger Tourism Recovery Package and was created to help drive domestic tourism in key areas throughout the country.

Click here for more information about the Fund and Tourism Recovery Package.

Images: Queenstown by night (top) and Wanaka's Rhythm and Alps Festival (below).

About the author

Karen Sweaney

Editor, Australasian Leisure Management

Artist, geoscientist and specialist writer on the leisure industry, Karen Sweaney is Editor of Australasian Leisure Management. Based in Sydney, Australia, her specific areas of interest include the arts, entertainment, the environment, fitness, tourism and wellness.

She has degrees in Fine Arts from the University of Sydney and Geological Oceanography from UNSW.

Read more from this author

Related Articles

10th September 2020 - Entertainment and events industry leaders say New Zealand Government is letting the sector ‘slowly die’

7th September 2020 - New Zealand event associations’ recent survey highlights continued impact of COVID-19 restrictions

4th September 2020 - New Zealand tourism industry event to focus on revival and revitalisation

27th August 2020 - New Zealand tourism industry redoubles sustainability efforts

27th August 2020 - Auckland Council agrees merger of facilities and tourism and events CCOs

14th August 2020 - Sporting events in jeopardy under Auckland’s new Coronavirus lockdown

12th August 2020 - New Zealand Government reintroduces Coronavirus lockdowns

11th August 2020 - Creative New Zealand releases guidance to help councils support local arts

6th August 2020 - World Health Organization says large crowds for sporting events are unrealistic this year

29th July 2020 - Performing Arts Network of New Zealand explores need for a central arts sector hub

28th July 2020 - New Zealand tourism industry bodies unite to highlight need for ongoing Government assistance

13th July 2020 - Funding boost for four New Zealand cultural events

8th July 2020 - CINZ and TNZ renew commitment to promoting business events to New Zealand

2nd July 2020 - New Zealand Government halts America’s Cup payments over funding allocations

2nd July 2020 - New Zealand Government launches new fund to back domestic events

1st July 2020 - CINZ New Zealand announces dates for MEETINGS 2021 in Christchurch

16th June 2020 - Live performances set to welcome New Zealand arts and event patrons

15th June 2020 - Regional Facilities Auckland welcomes visitors back into its attractions and venues

12th June 2020 - Creative New Zealand adds $13 million to initial emergency arts funding

28th May 2020 - Te Pae Christchurch secures host of events despite COVID-19 challenges

21st May 2020 - New Zealand events bodies submit industry recovery plan to Government

7th April 2020 - New Zealand Events Association highlights dramatic deterioration of the sector

24th March 2020 - New Zealand events industry reports cancellation of more than 3,000 events

23rd December 2019 - Tickets for Wanaka’s Rhythm and Alps festival in hot demand

23rd April 2018 - Live Nation expands festival portfolio with acquisition of Rhythm and Vines Festival

1st January 2017 - Rhythm & Alps celebrates another outstanding New Year’s event

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks


Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology


Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues



A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks


SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues



Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing


Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business