Latest News

Back to Latest News back

 

New club-based Australian Swimming League set to provide elite domestic competition

New club-based Australian Swimming League set to provide elite domestic competition
July 19, 2021

Swimming Australia has today announced a partnership with the recently formed private business Australian Swimming League to establish and operate a new domestic swimming competition to fill the between big global events and aid the development of the country’s emerging stars.

Seemingly designed as a domestic rival to Konstantin Grigorishin’s International Swimming League, the new competition, to be known as the Australian Swimming League, is backed by a group of private investors.

Set to commence with a trial event in October, testing the market for a full competition in the last quarter of 2022, the new League will be an annual club-based competition that backers hope will provide a fuller calendar for the sport between major global events when it struggles for exposure and attention.

The League will operate under a license model where each team will be represented by a set number of swimmers, split evenly between male and female athletes including multi-class and juniors. To ensure close competition, it will feature an annual draft that delivers an equal spread of talent across the League.

It will take place over several weeks at venues across Australia involving a set amount of competition days and featuring an event program showcasing all strokes.

Announcing the new elite competition, Swimming Australia Chief Executive, Alex Baumann advised “swimming is an integral part of Australian culture and leading recreational activity, not to mention the success our Olympic and Paralympic athletes have achieved in the sport.

“For generations, Australian swimmers have been some of the best in the world and are household names both at home and abroad. Outside of major international events, it is important for Swimming Australia to create a high-profile domestic platform to showcase our current and future stars which also supports our vision of delivering greater opportunities for Australia’s leading athletes.

“We are delighted to be working with the ASL to establish an annual, made for broadcast league, that will provide high level competition for our swimmers, while entertaining a broad audience in a way which excites and inspires.”

Created in December 2019 and registered for GST since July 2020, Australian Swimming League Pty Ltd is headed by Chief Executive Stuart Coventry who joined the business in June this year.

It will run the competition with the support of Swimming Australia.

Coventry explained “it will be an exciting format that delivers a fast-paced event program that pits individuals and teams against one another in an elite competition with plenty of action in and out of the water.

“This competition will capture the imagination of a diverse audience through our fast-paced, action-packed, highly entertaining and family focused product. We look forward to sharing more details about the league over the coming months ahead of the inaugural series commencing in summer 2022.”

Beyond October’s test event, the League is understood to be still working on a broadcast deal.

With both world swimming governing body FINA and Swimming Australia having initially tried to block swimmers competing in the International Swimming League prior to its launch in 2019, the new competition will see Swimming Australia maintain a significantly higher level of control over events.

Unlike the international equivalent, the Australian version will also include multi-class and junior swimmers, which Swimming Australia National Head Coach, Rohan Taylor says will fast track the development of emerging stars, adding “from a coaching perspective, an annual professional league will offer regular elite competition to drive performance outcomes and provide a vital opportunity for Australia’s best emerging talent to compete against our finest swimmers.

“With prize money on the line as part of this new professional league, I anticipate every round will be hotly contested.”

Images: Courtesy of Zoggs (top) and venues such as the SA Aquatic and Leisure Centre are likely to want to host the Australian Swimming League (below).

About the author

Nigel Benton

Co-owner / Publisher, Australasian Leisure Management

Nigel Benton is the co-owner and publisher of Australasian Leisure Management, Australia and New Zealand’s only magazine for professionals in all areas of the leisure industry. Having established the magazine in 1997, shortly after his relocation to Australia, he has managed its readership rising to over 11,500 and its acceptance as the industry journal for professionals in aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues.

As of 2020, he has launched the new Asian Leisure Business website.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

Click here to connect with him via LinkedIn.

Read more from this author

Related Articles

15th July 2021 - New global athletic series to combine social media challenges with stadium events

2nd July 2021 - Barrister to head Swimming Australia inquiry into discrimination and harassment claims

28th June 2021 - Geelong Swimming Club named Swimming Victoria’s Club of the Year 2020/21

18th June 2021 - SA Aquatic & Leisure Centre’s hosting of 2021 Australian Swimming Trials caps a remarkable year

16th June 2021 - Swimming Australia acknowledges complaints process could have been better communicated

10th June 2021 - Olympic swimming trials set to commence at SA Aquatic and Leisure Centre

3rd June 2021 - Trans-Tasman alliance announcement for swimming coaches and teachers

10th May 2021 - Swimming Australia partners with Elyptol

16th April 2021 - Swimming Australia unveils new nationwide inclusive swimwear policy

15th April 2021 - Swimming Australia names Alex Baumann as new Chief Executive

1st April 2021 - Swimming Australia confirms 2021 Age Championships will proceed on the Gold Coast

10th March 2021 - Swimming Australia extends swimwear and apparel partnership with arena

15th January 2021 - NSW restrictions sees 2021 Australian Open Water Swimming Championships move to Queensland

16th December 2020 - Swimming Australia presents 2020 Community Award winners

14th December 2020 - City Venue Management group unveils inaugural scholarship scheme for Queensland Olympic swimming hopefuls

9th November 2020 - Kieren Perkins appointed as Swimming Australia President

29th October 2020 - Mr Scoreboards supplies more than 100 swimming event number and marshalling boards

15th October 2020 - International Swimming League announces season schedule and global broadcast deals

18th September 2019 - International Swimming League releases ticketing and technical information

8th October 2019 - FINA to stage second Champions Swim Series event in China

7th October 2019 - Elite swimming goes ‘intergalactic’ as ISL stages first event


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business