Netball Australia extends sponsorships with ASICS and Westfield

March 6, 2024

Sports performance brand ASICS will continue its longstanding partnership with Netball Australia into a 28th year - renewing as the sport’s official footwear partner - while the governing body has also extended its multi-tier partnership with shopping centre operator Westfield to 2026.

The longest serving sponsorship in Netball Australia’s history, the ASICS partnership with the sport was first established in 1997, with the brand’s netball shoes worn by netballers of all ages, from Woolworths NetSetGO through to the Suncorp Super Netball League and Origin Australian Diamonds.

Delighted to announce the partnership extension, Netball Australia interim Chief Executive, Stacey West advised “ASICS has been a fantastic partner over the past 27 years, and it is incredible to work with a brand that shares a like-minded passion and love for netball.”

ASICS Oceania Managing Director, Mark Brunton added “being one of the most beloved sports for Australian women and girls at a grassroots level, we understand the significance of our partnership with Netball Australia to support both current and future generations of netball players nationwide.

“We are immensely proud to continue supporting an organisation that positively influences countless lives across the country.”

Designed and developed in Australia, ASICS’ range of netball shoes are informed by research from the University of Melbourne, feedback from Origin Australian Diamonds players as well as recommendations from Sports Medicine Australia.

Westfield and Netball Australia extend partnership
Netball Australia has also announced Westfield is extending its multi-tier partnership to 2026.

With this sponsorship also spanning all levels of the game, Westfield General Manager Marketing and Community, Jacqui Waine noted “we’re proud to be extending our partnership with Netball Australia to further strengthen our connection between our Westfield destinations and local communities, which includes netball players, fans and their families.

“Our strategic focus is to continue to create reasons for customers to visit and spend their time in our destinations, whether that’s visiting for team celebrations and events or for lunch before or after a game.”

Images: Diamonds players welcome the new ASICS sponsorship. Credit: ASICS/Netball Australia.

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13th December 2023 - ‘Historic’ three-year pay deal agreed between Netball Australia and elite players

12th December 2023 - Netball Australia Chief Executive Kelly Ryan announces resignation

3rd December 2023 - Netball Australia agrees new payment and conditions accord with players

30th November 2023 - Netball Australia loses $18 million in Federal Government funding

9th October 2023 - Netball Australia fails to agree collective pay agreement with elite players

24th August 2023 - Live Nation to present music performances at Westfield destinations across Australia and New Zealand

31st May 2023 - Netball Australia appoints sub-committee to determine the eighth Super Netball licence

19th May 2023 - Netball Australia 2022 financial results show return to surplus

4th April 2023 - ASICS aims to empower women to prioritise their health and fitness

31st March 2023 - Netball Australia completes review into abandoned Thunderbirds vs Swifts game at Netball SA Stadium

25th May 2022 - ASICS renews Australian Olympic Committee apparel and footwear partnership

6th October 2019 - Accomplished swim coach named Westfield Local Hero

13th December 2017 - Westfield Matildas and Sam Kerr top AIS Sport Performance Awards

4th December 2016 - adidas ends IAAF sponsorship, ASICS steps in

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