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Naming rights partner sought for North Queensland Stadium

Naming rights partner sought for North Queensland Stadium
June 30, 2019

Stadiums Queensland has commenced seeking expressions of interest from businesses to take on the naming rights of the new North Queensland Stadium.

The new venue is on track for completion ahead of the 2020 National Rugby League (NRL) Premiership season and will host Sir Elton John’s Farewell Yellow Brick Road tour on 29th February next year.

The successful naming rights sponsor will be aligned with the North Queensland Cowboys as well as other major events at the venue.

Naming rights come with a host of promotional and marketing opportunities including venue signage and branding, corporate hospitality and both national and local media coverage.

Queensland Minister for Sport, Housing and Public Works Mick de Brenni said he expected the venue’s naming rights to be an attractive option for a range of industries.

Minister de Brenni advised “this stadium will first and foremost the home of the Cowboys, but can also be the major event capital for the North Queensland region.

“Major sporting and entertainment venues are always evolving in what is a competitive environment and it’s particularly crucial for special events content that a high standard is maintained,

“We’ll make sure funds from the partnership are rightly put back into the venue. That’s about ensuring North Queenslanders get a world class experience every time they visit."

For more information on the North Queensland Stadium naming rights opportunity click here to visit the Australasian Leisure Management Tenders page.

Artist's impression of the new North Queensland Stadium in Townsville.

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9th May 2019 - Queensland Government launches Brisbane Region Major Events and Planning Unit

18th April 2019 - Flood aftermath to delay North Queensland Stadium completion date

28th March 2019 - Metricon extends venue naming rights partnership with Gold Coast SUNS

4th March 2019 - Queensland Government looks to attract naming rights partner for the Gabba

19th December 2018 - Taskforce sets out future for Stadiums Queensland venues

5th December 2018 - Bankwest secures naming rights to Western Sydney Stadium

23rd November 2018 - Applications for Brisbane Arena Naming Rights remain open

24th May 2018 - Disney secures naming rights at Melbourne’s Etihad Stadium

13th February 2018 - Council looks to secure naming rights deal for Gold Coast Aquatic Centre

2nd November 2017 - Geelong FC announces GMHBA Stadium naming rights deal

20th February 2013 - 1300SMILES takes on Townsville Stadium naming rights

27th July 2012 - Dairy Farmers relinquish longstanding naming rights to Townsville stadium

23rd February 2011 - Fans object to Subiaco Oval naming rights sale


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