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MSL Solutions and me&u form strategic partnership to accelerate mobile ordering

MSL Solutions and me&u form strategic partnership to accelerate mobile ordering
December 7, 2020

SaaS technology provider MSL Solutions Limited has announced a strategic partnership with me&u, Australia’s leading in-venue mobile ordering platform.

Aiming to accelerate the introduction of contactless ordering solutions across Australia’s pubs, bars and clubs, the agreement will see me&u become MSL's preferred partner for in-seat and at-table ordering and payment services.

It will also enable MSL’s customer base to integrate their POS system with me&u’s platform.

The me&u platform enables customers to tap a beacon or scan a QR code on their table to view a digital menu. From there, customers use their smartphone to order and pay from the comfort of their seats. As people return to their favourite venues, the systems work together to provide a contactless and frictionless experience for both the customer and operator.

Hundreds of Australia’s leading hospitality venues including the likes of Merivale, Rockpool, Solotel, The Opera Bar and Howard Smith Wharves are unlocking significant value from the me&u platform, with venues seeing an average 27.5% increase in average sales. Through the partnership with MSL, me&u will seamlessly integrate with membership programs, so loyal customers can continue to unlock membership discounts.

Announcing the partnership, MSL Solutions Chief Executive, Pat Howard stated “we are delighted to partner with me&u to integrate MSL and me&u’s services for venues in the food and beverage industry.

“me&u is achieving rapid growth as it enhances the ordering and dining experience for venues and their guests. Integrating our platforms so that we can together offer a broader suite of services to our customers is a logical next step for MSL in offering our venues customers easy access to the services they need in order to thrive.

“As we already have mutual customers including the Merivale Group, we are familiar with me&u’s progress and potential. We are confident that together we can gain market share while tapping into closer and stronger relationships with our customers.”

me&u, founder, Stevan Premutico added “our partnership with MSL comes at an important time in our pursuit to build a brighter future for the hospitality industry. At the heart of hospitality is the art of recognising our most valued and regular customers and this partnership will help us further unlock that magic for Aussie diners.”

Images courtesy of me&u.

Related Articles

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16th October 2020 - GlobalData reveals contactless technology as top theme among hospitality industry influencer conversations

14th September 2020 - New survey highlights Melbourne hospitality staff losing confidence in employment opportunities

21st September 2020 - MSL agrees multi-year POS agreement for Perth’s RAC Arena

18th May 2020 - MPower MSL announces partnership with EPOS and mobile payment software supplier Kappture

4th December 2019 - Independent Liquor Group partners with MPower MSL to deliver Point of Sale technology choices

3rd September 2019 - New MPower MSL Chief Executive appointed to lead growth strategy

16th May 2019 - Cricket Australia Chairman Earl Eddings joins MPOWER MSL Board

11th December 2018 - MSL acknowledged among fastest growing companies in Asia Pacific

12th June 2018 - MPower MSL looks to Arabian Gulf expansion

10th May 2017 - MSL Solutions attains Australian Stock Exchange listing

18th December 2016 - MSL’s MPower Golf technology expands internationally

18th November 2016 - MSL Solutions raises $16 million ahead of public trading

3rd November 2016 - Hospitality software provider Verteda acquired by MSL Solutions


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