AusLeisure

SaaS technology provider MSL Solutions Limited has announced a strategic partnership with me&u, Australia’s leading in-venue mobile ordering platform.

Aiming to accelerate the introduction of contactless ordering solutions across Australia’s pubs, bars and clubs, the agreement will see me&u become MSL's preferred partner for in-seat and at-table ordering and payment services.

It will also enable MSL’s customer base to integrate their POS system with me&u’s platform.

The me&u platform enables customers to tap a beacon or scan a QR code on their table to view a digital menu. From there, customers use their smartphone to order and pay from the comfort of their seats. As people return to their favourite venues, the systems work together to provide a contactless and frictionless experience for both the customer and operator.

Hundreds of Australia’s leading hospitality venues including the likes of Merivale, Rockpool, Solotel, The Opera Bar and Howard Smith Wharves are unlocking significant value from the me&u platform, with venues seeing an average 27.5% increase in average sales. Through the partnership with MSL, me&u will seamlessly integrate with membership programs, so loyal customers can continue to unlock membership discounts.

Announcing the partnership, MSL Solutions Chief Executive, Pat Howard stated “we are delighted to partner with me&u to integrate MSL and me&u’s services for venues in the food and beverage industry.

“me&u is achieving rapid growth as it enhances the ordering and dining experience for venues and their guests. Integrating our platforms so that we can together offer a broader suite of services to our customers is a logical next step for MSL in offering our venues customers easy access to the services they need in order to thrive.

“As we already have mutual customers including the Merivale Group, we are familiar with me&u’s progress and potential. We are confident that together we can gain market share while tapping into closer and stronger relationships with our customers.”

me&u, founder, Stevan Premutico added “our partnership with MSL comes at an important time in our pursuit to build a brighter future for the hospitality industry. At the heart of hospitality is the art of recognising our most valued and regular customers and this partnership will help us further unlock that magic for Aussie diners.”

Images courtesy of me&u.

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