AusLeisure

Australia’s primary golfing software supplier, MSL Solutions (MSL), has expanded its international footprint with the recent acquisition of two major European enterprises ahead of its planned 2017 listing on the Australian Stock Exchange.

With its MPower Golf platform now operating in over 2,000 golf facilities in 12 countries, the Brisbane-based company’s acquisition of Scandinavian golfing software giant GolfBox A/S (GolfBox), which was made public late last month, will allow it to tap into Europe’s lucrative golf technology market, and will reinforce MSL’s transnational presence.

The announcement was made shortly after MSL closed a $16 million capital raise and purchased British hospitality software provider Verteda - a hospitality platform providing food and beverage to sport and stadia facilities, ahead of the company’s ASX listing in the first part of 2017.

MSL provides cloud-based and on-site software solutions to membership-based organisations through an open platform environment, allowing it to integrate with a number of other services. The two recent acquisitions are intended to provide complimentary services to the firm and to leverage cross-selling opportunities with their strong client bases.

MSL Managing Director and Chief Executive Craig Kinross told Golf Industry Central “we made a decision as a board that we were ready to go international.

“Culturally when you go into Europe, and particularly the UK, their clubs operate in a similar way to Australia and the technology requirements are very similar,”

“Both companies have a lot of synergies going forward so we can add a lot of value to our Australian customers with the products we now own from the European market and vice versa.”

The new venture will see GolfBox, based out of Denmark, continue to operate under its own name as part of a larger group, similarly to the Verteda agreement.

GolfBox Chief Executive Christian Faergemann stated “this new partnership with MSL Solutions is exciting, extremely complementary and provides us with extensive knowledge and international growth opportunities.

“Having access to more resources only strengthens our position and our combined services provide untold benefits for our stakeholders. Today’s technology changes rapidly and we are now in a prime position to adapt to future technology trends and consumer requirements.”

GolfBox is a major suppliers of administrative software tailored specifically to service the golf industry, with 900 plus golf clubs and major governing bodies and federations in Europe and Australia using their software solutions.

MSL has been reselling GolfBox’s tournament software since 2014 and Kinross said the acquisition was a natural step in moving forward for both parties.

He added “GolfBox was introduced to us by Golf Australia a few years back and we decided to integrate them into our platform. We now have the software running tournaments for Golf Australia, PGA Holden Scramble and Golf NSWintegrated directly back to the Australian handicap system.

“We’ve had a really good experience working with them and their team, and they’ve given us a lot of confidence about what we can do with them as a company. This means we’re able to bring the companies together in a very complimentary way.”

Click here to contact MSL Solutions via their entry in the Australasian Leisure Management Supplier Directory.

Lower image shows the GolfBox protrainer.

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