Latest News

Back to Latest News back

 

MSL Solutions Limited acquires GOLF Link Partners

MSL Solutions Limited acquires GOLF Link Partners
February 21, 2014

MSL Solutions Limited (MSL), has expanded its company portfolio with the strategic acquisition of Golf Link Partners (GLP).

Golf Link Partners is licensed by Golf Australia (GA) to implement and manage the Australian handicapping system which centralises handicaps on a national basis, with easy online access to over 1,200 clubs and over 400,000 members across Australia.

In addition Golf Link Partners has commercialised other initiatives including the Lexus Cup, Race Series, Competition Rank, Tee Times, Vouchers, Mates and SMS.

The acquisition of Golf Link reaffirms MSL’s long-term commitment to the golf industry, and has strong synergies with MSL’s existing businesses of Micropower and iseekgolf.

Micropower powers over 35% of Australia’s member golf clubs securing operational efficiencies, enhancing member management and underwriting corporate governance.

The Micropower suite of solutions include its golf management systems (including the newly released web-based solution PowerPlus Golf), and business systems including membership, finance, point-of-sale and stock control, marketing, functions & events, and HRM.  Future solution enhancements are focused on global and club industry software trends into mobility, social media, integration, data aggregation, visual analytics and most importantly member engagement.

The online platform www.iseekgolf.com solves a distribution problem for clubs by linking casual golfers directly to club pro-shops through leading edge software integration to improve their yields.  Other features of iseekgolf include a market leading forum (over 1 million posts), an online Academy (to help golfers to manage their game and improve their swing), news and a new initiative focused on tourism to regional golfing hotspots (www.iseekgolfhotspots.com).

The combined resources, MSL and GLP will enhance their ability to deliver innovative solutions for the benefit of golf clubs, their members and the casual golfing community both in Australia and internationally.

The Golf Australia Board has provided its consent for the acquisition, with Golf Australia Chief Executive Stephen Pitt commenting “Golf Australia looks forward to working with the new owners to maximise the benefits to golfers and Australian golf.”

MSL Solutions Managing Director, Craig Kinross added “we are really looking forward to working more closely with Golf Australia and the industry. 

“Rarely does an acquisition provide such complementary benefits to clients of both businesses, and in this case the golfing community as a whole. 

“We have been providing systems for the golf industry for almost 30 years and we are excited about the additional innovative solutions made possible by this acquisition.”

The acquisition was completed on 17th February 2014.

Click here to contact MSL Solutions via their entry in the Australasian Leisure Management Supplier Directory.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business