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Merlin Entertainments’ Scott O’Neil explains vision to be global leader in branded entertainment destinations

Merlin Entertainments’ Scott O’Neil explains vision to be global leader in branded entertainment destinations
January 26, 2024
About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia and New Zealand’s only magazine for professionals in all areas of the leisure industry. Having established the magazine in 1997, shortly after his relocation to Australia, he has managed its readership rising to over 11,500 and its acceptance as the industry journal for professionals in aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues.

In 2020, he launched the new Asian Leisure Business website.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

Click here to connect with him via LinkedIn.

Read more from this author

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5th December 2023 - Merlin Entertainments spotlight new experiences for Sydney summer season

20th October 2023 - Global attractions report shows theme parks, waterparks and museums heading towards full recovery

6th October 2023 - Merlin Entertainments partners with Immersive Gamebox to bring interactive smart gaming rooms to Darling Harbour

3rd August 2023 - Merlin Entertainments and Sea Life Trust partner with ‘Yoto’ children audio platform

2nd August 2023 - Merlin Entertainments launches new initiative to expand global conservation projects

17th July 2023 - Merlin Entertainments Chief Executive looks at opportunities in Saudi Arabia

11th July 2023 - Merlin Entertainments Chief Executive suggests group’s Australian expansion

30th June 2023 - 2022 Financial Report shows Merlin Entertainments back to pre-pandemic performance

26th June 2023 - Merlin Entertainments looks to Asian expansion

17th June 2023 - New Merlin Entertainments appointment to focus on creating seamless digital experiences

30th May 2023 - Merlin Entertainments spotlights SEA LIFE Sydney Aquarium’s coral conservation project

20th April 2023 - IAAPA positive about state of the global attractions industry

23rd March 2023 - Tug Sydney appointed to all of Merlin Entertainments ANZ attractions

22nd March 2023 - Susan Ang appointed as Merlin Entertainments new Divisional Director for APAC, Midway

10th February 2023 - Walt Disney Co. announces global restructuring and staff cuts

8th February 2023 - Merlin Entertainments looks to break ground on new Legoland Beijing resort this year

18th January 2023 - Rob Smith moves on from heading Merlin Entertainments’ APAC division


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