Immersive Gamebox attraction opens at Merlin Entertainments’ Darling Harbour site

December 22, 2023

Merlin Entertainments partnership with Immersive Gamebox has this week seen the opening of the Immersive Gamebox attraction located next to SEA LIFE Sydney Aquarium and Madame Tussauds at the Merlin Entertainments Sydney’s Darling Harbour site.

Described as being similar to VR but without the bulky headsets, the attraction is considered to be more fun and social.

With adventures designed by Immersive Gamebox’s in-house game studio, alongside partnerships with Netflix, Colombia Pictures and Paramount, Immersive Gamebox gives teams of 2-6 space to play 30-60 minute games featuring levels and challenges designed to be fun, social, and collaborative.

Participants simply enter a Gamebox, pop on a visor and use their body as the controller with the attraction offering an unforgettable immersive gaming experience for families, friends, corporate groups, and gamers.

There are currently 11 exciting augmented reality adventures, including Squid Game based on the hit Netflix show, Angry Birds, PAW Patrol, Shaun the Sheep, Ghostbusters, Ticket to Mars and the Alien Aptitude Test.

Richard Dilly, General Manager at Merlin Entertainments enthused “Ahead of the summer holidays, we’re thrilled to officially open Australia’s first Immersive Gamebox experience in Darling Harbour! We have loved watching the guests explore the new gaming spaces – from a family day out to date night and groups of friends looking for a unique activity in the heart of the city; each game offers a fun and exciting new challenge. I’ve given them all a go, and my favourite is definitely Squid Game! They’re not easy either, so good luck!”

Immersive Gamebox is an immersive group gaming company founded in 2018 by Will Dean, also the co-founder of global obstacle course company Tough Mudder, and David Spindler. It has since built a community of 1 million players in 29 locations across the UK, US, Germany, United Arab Emirates and Australia.

On the Sydney launch Dean shared “we are incredibly excited to be launching our first venue in Australia. We're thrilled to bring friends, families, and coworkers together in a gaming format that transcends borders. By collaborating with the world's top content studios, we've curated adventures that place connection and collaboration at their heart. Australia, brace yourself for an extraordinary journey into a realm where entertainment meets innovation – our immersive gaming experience is set to redefine the Australian entertainment landscape."

For more information, and to purchase tickets to Immersive Gamebox, please visit immersivegamebox.com/Sydney

6th October 2023 - Merlin Entertainments partners with Immersive Gamebox to bring interactive smart gaming rooms to Darling Harbour

5th December 2023 - Merlin Entertainments spotlight new experiences for Sydney summer season

3rd August 2023 - Merlin Entertainments and Sea Life Trust partner with ‘Yoto’ children audio platform

2nd August 2023 - Merlin Entertainments launches new initiative to expand global conservation projects

17th July 2023 - Merlin Entertainments Chief Executive looks at opportunities in Saudi Arabia

11th July 2023 - Merlin Entertainments Chief Executive suggests group’s Australian expansion

30th June 2023 - 2022 Financial Report shows Merlin Entertainments back to pre-pandemic performance

26th June 2023 - Merlin Entertainments looks to Asian expansion

17th June 2023 - New Merlin Entertainments appointment to focus on creating seamless digital experiences

30th May 2023 - Merlin Entertainments spotlights SEA LIFE Sydney Aquarium’s coral conservation project

23rd March 2023 - Tug Sydney appointed to all of Merlin Entertainments ANZ attractions

22nd March 2023 - Susan Ang appointed as Merlin Entertainments new Divisional Director for APAC, Midway

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